- StyleCaster, MediaMath Launch Fashion-Focused DSP
Online Media Daily, Erik Sass - Wednesday, December 21, 2011
StyleCaster Media Group has partnered with MediaMath to create a DSP th ...
- Lexus High Fashion Features Lexus Parts
Marketing Daily, Karl Greenberg - Wednesday, November 30, 2011
A new ad campaign by Lexus, set for Vogue Magazine shows mode ...
- Surprise! Style.com Moves From Web Site To Print Mag
Around the Net In Media, Phyllis Fine - Monday, November 21, 2011
Here's a man bites dog story, the opposite of many of today ...
- Old Navy Kicks Off Shopkick Alliance
Online Media Daily, Steve Smith - Wednesday, November 9, 2011
Old Navy has joined 10 other retailers in Shopkick's Partner Alliance ...
- September Fashion Issue Ads Score Higher Recall
MediaDailyNews, Erik Sass - Tuesday, October 11, 2011
Ads appearing in the September issues of leading fashion magazines scored bett ...
- Color Update: For Spring, Think Brights And Naturals
Marketing Daily, - Tuesday, September 20, 2011
With Fashion Week's Spring runways exploding with bold colors last week, markete ...
- Van Heusen, GQ, ESPN Ask Men To Step Up Their Style
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2011
In the hopes that it can encourage American men to pull ...
- Get Your Game On: ALDO Shoes Sponsors Contest With 'A Lot of Sole'
Creative Media Blog, Amy Corr - Monday, September 19, 2011
Obsessed with shoes? Enjoy playing roulette and slot machines? ALDO Shoes launch ...
- From Gen Y To Seniors, Luxury Fashion Spend Rises
Marketing Daily, Sarah Mahoney - Thursday, September 15, 2011
When it comes to spending on luxury clothing and accessories, new resear ...
- Sarah Jessica's 'Look' App Promotes Fashion Site
Online Media Daily, Steve Smith - Monday, September 12, 2011
Skyrockit, the maker of the famous Zippo lighter app, is behind ...
- NFL Launches Women's Apparel
Marketing Daily, - Friday, September 9, 2011
The National Football League, recognizing that women make up about 44% ...
- 'Teen Vogue's Fashion Week Pop-up Is Spot On
Marketing Daily, Allison Ellis - Friday, September 9, 2011
The magazine is smart to drop their pop-up mall store strategy a ...
- VW Involved In New York's Fashion's Night Out
Marketing Daily, - Thursday, September 8, 2011
Volkswagen is involved in Fashion's Night Out on Sept. 8. From ...
- HuffPo Relaunches Stylelist
Online Media Daily, - Monday, August 22, 2011
Huffington Post has relaunched Stylelist, a site offering fashion and beauty new ...
- Fiat To Intro Gucci Edition During Fashion Week
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 17, 2011
Chrysler, which is gradually merging with Fiat of Italy, plans to introdu ...
- With Banner Earnings, Macy's Turns Elves Loose
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
The idea is that the retailer's Elf balloons, which have been floati ...
- Banana Republic, Gilt Groupe Offer 'Mad Men' Line
Marketing Daily, - Friday, July 22, 2011
The Gap's Banana Republic says it is introducing the first-ever "Mad Me ...
- Banana Republic, Gilt Groupe Offer "Mad Men" Line
MediaDailyNews, - Friday, July 22, 2011
The Gap's Banana Republic says it is introducing the first "Mad Me ...
- Chinese Fashion Market To Triple This Decade
Marketing Daily, - Wednesday, July 20, 2011
A new report from Boston Consulting Group says that the Chinese fashi ...
- Mercedes Patrols Miami, Arrests The Fashionable
Marketing Daily, - Friday, July 15, 2011
Mercedes-Benz is back in Miami with title sponsorship of Fashion Week Swi ...
- Hanes Tries Out Fashion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 14, 2011
Hanes, known for whites, is launching a graphic T-shirt division. Hanes In ...
- Claudia Schiffer Has Big Plans For Fashion Brand
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
German supermodel Claudia Schiffer launched her first cashmere collection during Haute Coutu ...
- Neiman Marcus Creates Style Challenge
Marketing Daily, - Thursday, June 30, 2011
Hoping to harness the style savvy of its favorite fashionista customers, Neim ...
- Diet Coke Launches Fashion Content Site
Marketing Daily, - Friday, June 10, 2011
Diet Coke, which recently partnered with Karl Lagerfeld to produce a limited-editi ...
- Diet Coke Launches Fashion Content Site
Online Media Daily, - Friday, June 10, 2011
Diet Coke, which recently partnered with Karl Lagerfeld to produce a limited-editi ...
- Study: Consumers See Luxury Brands As Reason To Buy
Marketing Daily, Tanya Gazdik - Monday, June 6, 2011
Luxury brands continue to lead the pack in the Brand Keys Fashi ...
- Resurrected Brands Include Apple, Old Spice, Lacoste and Keds
Around the Net In Brand Marketing, - Thursday, April 21, 2011
What do Apple, Burberry, Old Spice and Abercrombie & Fitch have ...
- To Avoid Contretemps, Girls Register Prom Dresses on Facebook
The Social Graf, Erik Sass - Friday, April 15, 2011
OMG the seething cauldron of adolescent fear and loathing that is pr ...
- Let Retail, Fashion Consumers Join Brand Community
Marketing Daily, Kate Benson - Tuesday, April 5, 2011
Brand stewardship must remain at the forefront. People crave compelling stories ...
- Kenmore Reality Show Centers On Design
Marketing Daily, Aaron Baar - Saturday, March 26, 2011
Through the six-week show, which will be produced out of the brand ...