- How Much Do Green Issues Influence QSR Patronage?
Marketing Daily, Karlene Lukovitz - Monday, September 21, 2009
While eco-friendliness isn't a make-or-break factor in choosing a QSR for mo ...
- Taco Bell Taps R/GA As Lead Digital Shop
Online Media Daily, - Wednesday, August 5, 2009
Taco Bell Corp., a division of Yum! Brands Inc., Tuesday named Interpublic ...
- Mac Attack: McDonald's Ups Ad Reach
MediaDailyNews, David Goetzl - Thursday, May 28, 2009
A top McDonald's executive said the company is capitalizing on lower prici ...
- McD's Launches McCafe With An Accent On The 'E'
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2009
The new line, starting Tuesday, includes lattes, cappuccinos and mochas. To laun ...
- Baskin-Robbins Intros Soft Serve With 88-Cent Cone Offer
Marketing Daily, - Monday, May 4, 2009
Baskin-Robbins is promoting its national launch of soft-serve ice cream by offeri ...
- Aggressive Promotions Working For Burger King
Marketing Daily, Karlene Lukovitz - Wednesday, April 29, 2009
Burger King's heavy marketing of value-priced promotions and "indulgent" offerings helped dri ...
- Integrated Online Campaign: Restaurants/Fast Food: Digitas; T.G.I. Friday's, "Woody"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Digitas T.G.I. Friday's, "Woody" RESTAURANTS/FAST FOOD "Woody," a smart but work-shy characte ...
- Integrated Online Campaign: Restaurants/Fast Food: Catapult Action-Biased Marketing; Subway, "Scrabble at Subway"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Catapult Action-Biased Marketing Subway, "Scrabble at Subway" RESTAURANTS/FAST FOOD In an extraordinari ...
- Integrated Online Campaign: Restaurants/Fast Food: Arc Worldwide; McDonald's, "Pandora Quest"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Arc WorldwideMcDonald's, "Pandora Quest" RESTAURANTS/FAST FOOD To increase brand affinity with you ...
- Cross-Media Case Study: Happy Meals
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
"Integrity" is not exactly a word that rolls off the tongue. It ...
- Crowdsourcing: Full Circle
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
This summer Papa John's Pizza unleashed a crowdsourcing campaign that tested t ...