- Content Creators Vs. Legacy Media: Fast-Forward Your Ad Remote
TV Watch, Wayne Friedman - Thursday, June 12, 2025
WPP Media estimates content creators and distributors will more than double the ...
- WBD To Spin Off Cable Networks
Television News Daily, Wayne Friedman - Monday, June 9, 2025
The remaining WBD company will consist of Warner Bros. Television, Warner Bro ...
- Flowers For Jayne: Mariska Hargitay Searches For Her Mom
TVBlog, Adam Buckman - Friday, June 6, 2025
Mariska Hargitay has directed a documentary about her famous mother, Jayne Mansfiel ...
- Mattel Starts New Film, TV Studio For Brands
Television News Daily, Wayne Friedman - Tuesday, June 3, 2025
Mattel will combine its existing film and television units to produce a ...
- Record-Setting Holiday Weekend For 'Lilo & Stitch,' 'Mission: Impossible'
MediaDailyNews, Wayne Friedman - Monday, May 26, 2025
Estimated TV spend for "Mission: Impossible" was $25.7 million (5,730 airings, 3 ...
- TikTok Announces Special Programming For Cannes Film Festival
MediaDailyNews, Colin Kirkland - Thursday, May 15, 2025
TikTok is partnering again with Cannes Film Festival, inviting a handful ...
- WBD Upfront: 'Storyverse' Content For Brands' Creative, New Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
WBD is also starting up two new media platforms for advertisers: N ...
- OBB Media Sets Up New York Offices
Mediapsssst, Richard Whitman - Thursday, May 1, 2025
The LA-based programming, commercial and branded content company has opened offices ...
- Publicis Sapient Puts 'Human Face' On Its Work Via Healthcare Documentary
Mediapsssst, Richard Whitman - Wednesday, April 23, 2025
The film, "Doc Albany," made with Breakwater Studios is set to deb ...
- Beyonce's Cecred Offers 'A Deeper Understanding Of Hair'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 9, 2025
First campaign for hair care brand "follows six diverse women, each shari ...
- Not Snowy Or Showy: Weak Domestic Opening For 'Snow White'
MediaDailyNews, Wayne Friedman - Sunday, March 23, 2025
One key marketing indicator shows Disney placed one of the biggest pre-openi ...
- Barbarian Helps Reel Wild Raise Environmental Awareness
Out to Launch, Fern Siegel - Thursday, March 6, 2025
The digital agency increases the festival's presence by creating microsite and O ...
- Dentsu Tees Up PGA Movie, Taps 'Despicable' Producer To Make It
MediaDailyNews, Joe Mandese - Monday, March 3, 2025
The feature film, part of a "transmedia" Dentsu project, will anthropomorphize t ...
- Ron Howard On Storytelling And AI
Performance Marketing Insider, Laurie Sullivan - Friday, February 14, 2025
Legendary filmmaker Ron Howard told the audience at the IAB ALM conferen ...
- Sylvester Stallone, Former Activision Blizzard Exec Back AI Firm With $7.5M Investment
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Largo.ai, an AI-driven analytics platform for the film, TV and ad industrie ...
- Acura Goes To The Movies: Automaker's Sundance Agenda
Marketing Daily, Phyllis Fine - Wednesday, January 22, 2025
In its 15th year as a presenting sponsor at Sundance Film Festiva ...
- Movie Sequels And Originals: What Goes Kaboom.. Or Gets Left Behind?
TV Watch, Wayne Friedman - Thursday, January 9, 2025
At the end of the summer, yearly season-to-date box-office revenues were paci ...
- The Defame Game: 'New York Times' Is Sued By Actor For $250 Million
Publishing Insider, Ray Schultz - Wednesday, January 1, 2025
Justin Baldoni charges he was libeled after article on charges by co-st ...
- 'Sonic 3' Wins Box-Office Race With $62M Opening
MediaDailyNews, Wayne Friedman - Sunday, December 22, 2024
It was the second-highest opening ever for a PG-rated December movie. Paramou ...
- Theatrical Movies Have Found A Home - In Theaters
TV Watch, Wayne Friedman - Thursday, December 19, 2024
Many big-budget, fantasy, action-adventure and animated movies and franchises including "Wicked," "Moan ...
- Meta Partners With James Cameron To Stoke Interest In VR
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- Snapchat Launches First 'Sponsored Snap' For 'Wicked'
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
Snapchat is debuting "Sponsored Snaps," introducing ads in its Chat tab. A ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- Meta Calls On Hollywood To Help Develop Its AI Movie Generator
MediaDailyNews, Colin Kirkland - Friday, October 18, 2024
After announcing the beta version of its generative AI video system "Mov ...
- TV Poised For Sudden Emergence Of Child Star Content
TVBlog, Adam Buckman - Friday, August 16, 2024
The stories - and sometimes the plight - of former child sta ...
- TikTok Makes It Easier For Film, TV Brands To Reach Fans
MediaDailyNews, Colin Kirkland - Friday, August 9, 2024
TikTok Spotlight invites brands to tap into fan communities while simultaneously promoti ...
- R-Rated Movies, TV: Not Much Of A Controversy Any More?
TV Watch, Wayne Friedman - Friday, August 2, 2024
"Deadpool & Wolverine" - a monster hit with a $211 million domest ...
- Product Placement Spending Surges, Despite Impact Of Hollywood Strikes
MediaDailyNews, Joe Mandese - Thursday, July 25, 2024
Brands increased product placement spending 12.3% globally on TV, film, video gam ...
- 'Twisters' Spins Out $80M In Third-Biggest 2024 Film Opening
MediaDailyNews, Wayne Friedman - Sunday, July 21, 2024
Universal Pictures spent an estimated $19.8 million on national TV advertising f ...
- 'Super Size Me' Creator Dies From Cancer
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 28, 2024
The film helped spur a sweeping backlash against the fast-food industry ...