- Junior Year For Hyundai And NCAA Football
Marketing Daily, Karl Greenberg - Thursday, August 29, 2013
This is Hyundai's junior year in NCAA football. The Fountain Valley, Calif.-bas ...
- SeaWorld Roils The Waters With PR Campaign
Marketing Daily - Top of the News, Thom Forbes - Friday, July 19, 2013
Allowing that close contact with killer whales is a highly calculated ris ...
- 'Dumb Ways To Die' Is Charmingly Gruesome
Mad Blog, - Monday, June 24, 2013
It's hummable, shareable, and even snack-able, if you like cute, candy-colored animat ...
- Netflix Set To Go Dutch This Year
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 19, 2013
Netflix is to continue its global expansion drive by introducing its fi ...
- Chevy Back With MOFILM For Oscars
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
To support its relationship with the award's ceremony, the automaker partnered wi ...
- Superman Takes Off With Help Of Only One Game
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 17, 2013
Warner Bros. and Legendary Pictures' "Man of Steel" has made $196.7 milli ...
- Can Verizon Make Redbox Compete with Netflix?
Around the Net in Video, P.J. Bednarski - Friday, June 14, 2013
Its Redbox Instant online streaming subscription is cheaper, but price isn't t ...
- Ford Gets The 'Need' For Mustang
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Via a deal with DreamWorks Studios, Ford will launch an integrated campai ...
- 2 Audiences, 2 Approaches For Samsung Monitors
Marketing Daily, Aaron Baar - Thursday, May 16, 2013
In two online videos, created by digital marketing agency Possible, the compa ...
- Lexus Goes Global With Design
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
The new effort uses handcrafted art as a metaphor for a Lex ...
- Chanel Teases New Keira Knightley Film
Marketing Daily, Sarah Mahoney - Monday, May 6, 2013
Just ahead of the debut of its short film, "Once Upon ...
- It's Foreign To Hollywood
Marketing Daily - Top of the News, Thom Forbes - Friday, May 3, 2013
It isn't the case that the Enterprise enterprise is daring to ...
- Johnson & Johnson Brings On The Corporate Love
Marketing Daily, Karl Greenberg - Saturday, April 27, 2013
The effort, via TBWA\Chiat\Day, shows mothers and fathers with their children, children-to-b ...
- Canon Gives Everyone Chance To Direct
Marketing Daily, Aaron Baar - Friday, April 26, 2013
The company is asking members of the general public to create conte ...
- Walmart To Superman Fans: Put On Your Capes
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2013
In addition to building traffic with ticket sales, Walmart is also hopi ...
- In Web Series, Lincoln Says Hello To Vimeo
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Vimeo CEO Kerry Trainor tells Marketing Daily that Lincoln has not work ...
- Oxfam Launches Coldplay Film
Around the Net In Brand Marketing, Nina Lentini - Monday, April 22, 2013
Oxfam has launched its crowdsourced Coldplay video featuring the band's acoustic versi ...
- Heineken, Cadillac Among Tribeca Film Festival Sponsors
Marketing Daily, Karl Greenberg - Friday, April 19, 2013
Heineken has partnered with Vulture and 'New York Magazine' to back fi ...
- UK Content On Demand Market Nearly Saturated
Around the Net In OMD Europe, Nina Lentini - Thursday, April 11, 2013
Nearly half (48%) of the online population in the UK have us ...
- Viewster Lines Up Partnerships
Around the Net In OMD Europe, Nina Lentini - Friday, March 15, 2013
On demand film and TV service Viewster has announced that it h ...
- Trailerpop: Let You Entertain You
MoBlog, Steve Smith - Friday, March 8, 2013
Combining rewards, gaming, and the irresistible engagement of film content, Trailerpop launch ...
- PSA Campaign Targets Violence In Media
MediaDailyNews, Wayne Friedman - Wednesday, February 27, 2013
A new public service campaign is trying to raise parents' awareness ...
- Gold Uses Real Imagery In Campaign
Marketing Daily, Tanya Gazdik - Friday, February 22, 2013
SPDR Gold Shares has launched a new campaign created in partnership wi ...
- IFC Announces 'Spirit' Sponsors
MediaDailyNews, Fern Siegel - Thursday, February 21, 2013
IFC has lined up various on-air sponsors across multiple categories for t ...
- Best Western Focuses On People, Not Perks
Marketing Daily, Tanya Gazdik - Thursday, February 14, 2013
Best Western International is breaking away from the trend of amenity-based advertisi ...
- Q&A: Will Any Brands Show Up Naked At Super Bowl?
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2013
Ever since Jeff Rosenblum, a co-founder of Questus, started showing marketers "T ...
- Fresh Step, ASPCA Team For Catdance Film Festival
Marketing Daily, Tanya Gazdik - Sunday, January 20, 2013
Fresh Step is kicking off the new year by leveraging the Intern ...
- For Avalon, Toyota Reaches To Younger Boomers
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
The campaign, via Saatchi & Saatchi L.A., includes two TV ads, o ...
- Acura Flies Like An Eagle To Sundance
Marketing Daily, Karl Greenberg - Wednesday, December 26, 2012
Honda North America might be in the midst of checking out n ...
- 'Innocence Of Muslims' Actress Continues YouTube Legal Fight
Online Media Daily, Wendy Davis - Wednesday, December 26, 2012
Actress Cindy Lee Garcia is asking a federal appellate court to ord ...