- Most 'Mass Affluents' Still Paying Credit Balance
Marketing Daily, - Monday, March 30, 2009
A Mintel study found that 55% of Mass Affluents have cut do ...
- Firms Need To Address Consumer Concerns
Marketing Daily, - Tuesday, March 24, 2009
Thomas Riehle, managing partner with D.C.-based polling firm RT Strategies, says financi ...
- Something's Fishy
Marketing Daily, Rudy Socha - Tuesday, March 24, 2009
Visa's "Aquarium" ad, while well done, misses its mark by running ...
- AIG Brand, Once Golden, Is Now A Liability
Around the Net In Brand Marketing, Thom Forbes - Monday, March 23, 2009
...
- It's Been March Madness For Jackson Hewitt
Marketing Daily, - Thursday, March 19, 2009
Activist groups are protesting company spokesman Magic Johnson's endorsement of the firm ...
- Nielsen: Financial Institutions Build Confidence With Advertising
MediaDailyNews, Wayne Friedman - Thursday, March 19, 2009
Troubled financial institutions need to advertise more to have a chance ...
- AIG Is Losing Trust With Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
As Edward M. Liddy, American International Group's chairman and CEO, appears ...
- Geico Refuses To Kash Out With Cheap Talk
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
Geico CMO Ted Ward talks with Kenneth Hein about why Kash ...
- World Bank Report Calls Trade Barrier Trend 'Worrying'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 18, 2009
A new
World Bank report underscores a "worrying" trend toward protectioni ...
- Farmers Insurance Launches Hispanic Effort
Marketing Daily, - Wednesday, March 18, 2009
New spots show Hispanic consumers looking for--and getting--answers about insurance companies, agen ...
- Banks That Run More TV Ads Get More Deposits
Around the Net In Media, Joan Voight - Friday, March 13, 2009
The top 25% highest-performing banks are those that spend the highest porti ...
- Media And Tech Dealmaking Charges On
Around the Net In Media, Joan Voight - Friday, March 13, 2009
At the Montgomery Tech Conference in Santa Monica, California this week, t ...
- Fidelity Handing Out More Advice As Market Falters
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 12, 2009
Fidelity Investments in introducing a three-pronged financial guidance program in an effo ...
- Trouble In The House Of Credit Cards
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 11, 2009
James Surowiecki has a perspicacious analysis of credit card companies such ...
- Bank Of America Intros 'Add It Up' Program
Marketing Daily, - Tuesday, March 10, 2009
Online customers can get cash back when purchasing from over 270 W ...
- Main Street vs. Wall Street
Research Brief, Jack Loechner - Tuesday, March 10, 2009
A new survey of American consumer attitudes to Wall Street by T ...
- General Population And African Americans Differ on Personal Finances
Research Brief, Jack Loechner - Friday, March 6, 2009
According to a new survey by The Smiley Group and Nationwide Insuranc ...
- Citi, MySpace Launch Credit Card
Marketing Daily, - Wednesday, March 4, 2009
Citi and MySpace are launching a credit card through which consumers c ...
- AmEx, Visa Look For Ways To Build Image
Marketing Daily, Aaron Baar - Monday, March 2, 2009
Discover Card, which usually has the lowest buzz scores of the fo ...
- American Express Will Once Again Target The Well-To-Do
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
Reeling from late payments and defaults by customers it aggressively wooed befo ...
- Few Banks Reassuring Wary Customers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 2, 2009
As Uncle Sam props up the beleaguered bank business, uncertainty about the ...