- Wachovia Adopts Wells Fargo Moniker Overseas
Marketing Daily, - Tuesday, March 30, 2010
The majority of former Wachovia international offices will now use the Wel ...
- Jackson Hewitt Asks Taxpayers About Refund
Marketing Daily, - Friday, March 26, 2010
The contest includes a "Big Check" page on Facebook. Now through Apr ...
- Big Banks Launching Image Campaign To Woo Public
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
The Financial Services Roundtable, which represents the 150 largest banks and insuran ...
- With A Little Star Power, Allstate's Top Brass Asks For Ideas
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
...
- Judge Orders Financial Site To Delay Publishing Banks' Stock Recommendations
Online Media Daily, Wendy Davis - Monday, March 22, 2010
Siding with three major banks against a Web publisher, an influential feder ...
- Walmart To Expand Financial Services
Marketing Daily, Sarah Mahoney - Friday, March 19, 2010
Walmart's "target market is both the unbanked and underbanked population," Greg McBrid ...
- Capital One Goes Viral With NCAA Video
Marketing Daily, Tanya Gazdik - Thursday, March 18, 2010
"People consume March Madness in different ways, and we want to me ...
- KeyBank Sponsors Snuggies Promo
Marketing Daily, - Tuesday, March 16, 2010
Developed by KeyBank's agency, Cleveland-based Adcom, the March 5 event was promot ...
- Columnist: Let Us Not Praise BofA
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 16, 2010
Bank of America has garnered heaps of praise -- even from so ...
- Nationwide Insurance Sponsors Jack Hanna
Marketing Daily, - Monday, March 15, 2010
Nationwide has been a long-time supporter of the Columbus Zoo and Aquariu ...
- AMC Theaters Inks Deal With Loyalty Program
Marketing Daily, - Monday, March 15, 2010
Via the new partnership, credit or debit cards operated by Vesdia (includi ...
- Campaign Seeks 'To Verb Up' The Vanguard Name
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
...
- Visa Readies Global Soccer Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 10, 2010
Visa is launching its first-ever global Fédération Internationale de Football Association (Internation ...
- Lindsay Lohan Files $100M Suit Over E-Trade 'Milkoholic' Ad
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
I wonder what the litigious Lindsey Lohan thinks about the adjective th ...
- WAMU Name, Existence Gone From MSG Theater
MediaDailyNews, David Goetzl - Tuesday, March 9, 2010
Well after the Washington Mutual brand disappeared, integrated into Chase, it sti ...
- American Express Reinstates 'Members Project'
Marketing Daily, Tanya Gazdik - Monday, March 8, 2010
Nancy Smith, vice president, global media, content and community, American Express, tel ...
- Parents Teaching Kids Money Values
Research Brief, Jack Loechner - Friday, March 5, 2010
According to a recent survey by American Express, 71% of parents wi ...
- State Farm Gets Viral Buzz From OK Go Video Support
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 4, 2010
I was mesmerized by this Rube Goldberg-inspired
video when I fir ...
- Debt Plagues More Than One-Third Of U.S.
Marketing Daily, - Wednesday, March 3, 2010
About 36% of Americans claim to have had trouble paying their bil ...
- Progressive CMO Larry Bloomenkranz 'Asked To Leave'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Progressive CEO and president Glenn Renwick thanked Bloomenkranz for his contributions ...
- American Express Partners With AirTran Airways
Marketing Daily, Tanya Gazdik - Monday, March 1, 2010
American Express is expanding its Open Savings program via a new partnersh ...
- Investment Outlook Improves For All Media, Social Networks Deemed Most 'Overrated'
Online Media Daily, Joe Mandese - Tuesday, March 2, 2010
The vast majority of media industry executives, and investors, have grown mo ...