"This is more than just another version of the 'corporate brand meets hipsters, falls in love' story we know so well," writes Helen Walters. "Rather, this highlights how proactive creative types are
looking beyond traditional parameters to get support for their work."
State Farm gets to play the part of forward-thinking innovator, Walters points out, by supporting the effort in return for a couple of walk-on parts and a credit at the end of the "This Too Shall Pass" video. And even if those shout-outs went over the dense heads of observers like myself, all the chatter about it hasn't.