- Mastercard World Cup Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is reporting on the furore surrounding a campaign by Mastercard, whi ...
- Exchange Bank Takes On Sonoma County Wildfires
Marketing Daily, Tanya Gazdik - Monday, June 4, 2018
Over the past several months, Exchange Bank has developed five loan progra ...
- Barclaycard Calls A Creative Review
Around the Net In MAD London, Sean Hargrave - Friday, June 1, 2018
Barclaycard has put Iris on alert as it calls a creative revie ...
- PayPal Plans NYC Pop-Up
Marketing Daily, Tanya Gazdik - Friday, June 1, 2018
Inspired by the bodegas that New Yorkers know and love for everyd ...
- PHD Wins Global HSBC Media Account
MAD, Steve McClellan - Tuesday, May 22, 2018
Mindshare, part of WPP's GroupM, was the incumbent. Earlier this week, Americ ...
- PayPal To Buy iZettle For $2.2bn
Around the Net In MAD London, Sean Hargrave - Friday, May 18, 2018
PayPal has announced a $2.2bn deal to buy iZettle, the Swedish mak ...
- Ally Bank Effort Focuses On Savings Accounts
Marketing Daily, Tanya Gazdik - Thursday, May 17, 2018
Ally's goal is to continue to help consumers be more mindful ...
- Visa Brings Back Football Icon For FIFA World Cup
Marketing Daily, Tanya Gazdik - Friday, May 11, 2018
Visa is upgrading official tournament venues with the latest in payment innovati ...
- Erie Insurance Ranks Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Monday, May 7, 2018
Competition is being spurred by record-low volumes of new insurance shoppers, consiste ...
- Banks Face Digital Divide Between Millennials, Gen X
Marketing Daily, Tanya Gazdik - Monday, April 30, 2018
Satisfaction is lowest among retail bank customers who exclusively used online ...
- Realtor.com Launches Its Largest Brand Campaign
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2018
The campaign marks a significant departure from the brand's previous ad campaign ...
- TD Ameritrade, Havas Place First Ad In Blockchain
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
The campaign, titled Greetings from the Blockchain, aims to "celebrate" the growi ...
- TD Bank Launches 'Ready Commitment'
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2018
A survey found that only 30% of Americans and 29% of Canadia ...
- Jackson Hewitt Aims To Relieve Tax Prep Stress
Marketing Daily, Tanya Gazdik - Monday, April 16, 2018
"We're pleased with the number of shares and interaction around the pos ...
- TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
Performance Marketing Insider, Laurie Sullivan - Monday, April 16, 2018
Companies that prepare taxes spent more than $192 million to advertise ...
- Triggered Emails Are Not Just For E-commerce
Around the Net in Email, Ray Schultz - Friday, April 13, 2018
Triggered emails are considered the domain of e-commerce, and are usually deploy ...
- Citizens Bank, Credit Unions Deliver Best Customer Experience
Marketing Daily, Tanya Gazdik - Monday, April 9, 2018
Citizens Bank and credits unions each earned a score of 83% a ...
- Super 8 Is First Hotel Brand With a Concept Vehicle
Marketing Daily, Tanya Gazdik - Friday, March 30, 2018
"As a brand, we think it's incredibly important to find ways f ...
- Credit Union Deploys Automated Email Platform From Act-On
Around the Net in Email, Ray Schultz - Tuesday, March 27, 2018
Federal Credit Union has conducted several automated email campaigns, including onboarding effo ...
- PNC Bank Becomes Official Bank Of NASCAR
Marketing Daily, Tanya Gazdik - Monday, March 26, 2018
The agreement is PNC's first with a sports league. The bank ...
- Grant Thornton Taps Pro Golfer Rickie Fowler For New Campaign From Gyro
Out to Launch, Steve McClellan - Friday, March 23, 2018
The spot is the first in a new campaign dubbed "Obvious Change ...
- Vie A Duck, Aflac Mascot Returns
Marketing Daily, Tanya Gazdik - Friday, March 23, 2018
Developed in partnership with Publicis Seattle, "Not That Kind" shows how Afl ...
- Prudential Focuses On Connecting With Millennials
Marketing Daily, Tanya Gazdik - Thursday, March 22, 2018
Millennials don't share the confidence of Baby Boomers and Gen Xers, w ...
- State Farm Emphasizes Its Agents 'Get You'
Marketing Daily, Tanya Gazdik - Monday, March 19, 2018
The narrative of the campaign continues to dovetail with storylines of t ...
- Emai ROI Checkup, Sector By Sector
Email Insider, Ray Schultz - Monday, March 12, 2018
It might surprise you which areas perform best in email ROI. It ...
- Police Alerted After Nationwide Duet Receive Death Threats
Around the Net In MAD London, Sean Hargrave - Friday, March 9, 2018
"The Drum" is reporting that the Nationwide building society has been forc ...
- New York Life Highlights How Life Events Change Plans
Marketing Daily, Tanya Gazdik - Friday, March 9, 2018
"The campaign shows how flexible our products can be by framing ...
- TIAA Enlists Laila Ali For Initiative To Recognize 'Difference Makers'
Marketing Daily, Tanya Gazdik - Monday, March 5, 2018
"Our centennial presented a special opportunity for us to get really creati ...
- Re/Max Focuses On Personal Recommendations
Marketing Daily, Tanya Gazdik - Monday, March 5, 2018
The campaign spans traditional and contemporary advertising media, including short, dynamic spo ...
- Equifax Breach Affects More People Than Reported
Email Marketing Daily, Ray Schultz - Friday, March 2, 2018
Equifax identified an additional 2.4 million individuals whose names and driver's licen ...