- Deutsch Wins H&R Block's Creative Assignment
Accounts on the Move, Steve McClellan - Wednesday, June 27, 2018
Interpublic’s Deutsch has been named creative and advertising agency of record for H& ...
- Aviva Appoints Be Heard As Lead Digital Agency
Around the Net In MAD London, Sean Hargrave - Thursday, June 28, 2018
Insurance giant Aviva has appointed Be Heard as its lead digital agenc ...
- Allstate Continues Partnership With Serena Williams
Marketing Daily, Tanya Gazdik - Wednesday, June 27, 2018
A hidden message about financial abuse is part of each mural a ...
- MassMutual Launches Pride Campaign
Marketing Daily, Tanya Gazdik - Monday, June 25, 2018
The Pride campaign is part of the brand's existing "Acts of Mutuality'"messagin ...
- Aflac Duck Here To Stay, Per Financial Service's New Top Marketer
Marketing Daily, Tanya Gazdik - Friday, June 22, 2018
The Aflac Duck will continue to showcase his funny side, but wi ...
- Bank Of America Intros AI-Driven Personal Assistant
AI & IoT Daily, Chuck Martin - Sunday, June 17, 2018
Bank of America is launching what it calls the first widely availab ...
- Calif. Law Firm Launches 'De-Alcohol-Orizer' Campaign
Marketing Daily, Tanya Gazdik - Monday, June 18, 2018
The campaign kicked off by marketing the De-Alcohol-Orizer on Instagram, Facebook a ...
- Search Engines Fail To Gain Trust Of Internet Users
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 13, 2018
Only 3% of the 1,000 internet users surveyed between the ages ...
- Bank Of America, Capital One Customers Warm Up To AI Marketing Tech
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 11, 2018
Bank of America began rolling out its virtual voice assistant Erica ...
- American Express To Make A Credit Card Made From Recycled Ocean Plastic
Around the Net In MAD London, Sean Hargrave - Friday, June 8, 2018
American Express is working on a credit card that will be ma ...
- Progressive Helps NBA Fans De-stress With Goat Yoga
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
Inspired by Flo, the company's own GOAT, Progressive is inviting NBA fa ...
- Mastercard World Cup Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is reporting on the furore surrounding a campaign by Mastercard, whi ...
- Exchange Bank Takes On Sonoma County Wildfires
Marketing Daily, Tanya Gazdik - Monday, June 4, 2018
Over the past several months, Exchange Bank has developed five loan progra ...
- Barclaycard Calls A Creative Review
Around the Net In MAD London, Sean Hargrave - Friday, June 1, 2018
Barclaycard has put Iris on alert as it calls a creative revie ...
- PayPal Plans NYC Pop-Up
Marketing Daily, Tanya Gazdik - Friday, June 1, 2018
Inspired by the bodegas that New Yorkers know and love for everyd ...
- PHD Wins Global HSBC Media Account
MAD, Steve McClellan - Tuesday, May 22, 2018
Mindshare, part of WPP's GroupM, was the incumbent. Earlier this week, Americ ...
- PayPal To Buy iZettle For $2.2bn
Around the Net In MAD London, Sean Hargrave - Friday, May 18, 2018
PayPal has announced a $2.2bn deal to buy iZettle, the Swedish mak ...
- Ally Bank Effort Focuses On Savings Accounts
Marketing Daily, Tanya Gazdik - Thursday, May 17, 2018
Ally's goal is to continue to help consumers be more mindful ...
- Visa Brings Back Football Icon For FIFA World Cup
Marketing Daily, Tanya Gazdik - Friday, May 11, 2018
Visa is upgrading official tournament venues with the latest in payment innovati ...
- Erie Insurance Ranks Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Monday, May 7, 2018
Competition is being spurred by record-low volumes of new insurance shoppers, consiste ...
- Banks Face Digital Divide Between Millennials, Gen X
Marketing Daily, Tanya Gazdik - Monday, April 30, 2018
Satisfaction is lowest among retail bank customers who exclusively used online ...
- Realtor.com Launches Its Largest Brand Campaign
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2018
The campaign marks a significant departure from the brand's previous ad campaign ...
- TD Ameritrade, Havas Place First Ad In Blockchain
Digital News Daily, Laurie Sullivan - Friday, April 20, 2018
The campaign, titled Greetings from the Blockchain, aims to "celebrate" the growi ...
- TD Bank Launches 'Ready Commitment'
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2018
A survey found that only 30% of Americans and 29% of Canadia ...
- Jackson Hewitt Aims To Relieve Tax Prep Stress
Marketing Daily, Tanya Gazdik - Monday, April 16, 2018
"We're pleased with the number of shares and interaction around the pos ...
- TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
Performance Marketing Insider, Laurie Sullivan - Monday, April 16, 2018
Companies that prepare taxes spent more than $192 million to advertise ...
- Triggered Emails Are Not Just For E-commerce
Around the Net in Email, Ray Schultz - Friday, April 13, 2018
Triggered emails are considered the domain of e-commerce, and are usually deploy ...
- Citizens Bank, Credit Unions Deliver Best Customer Experience
Marketing Daily, Tanya Gazdik - Monday, April 9, 2018
Citizens Bank and credits unions each earned a score of 83% a ...
- Super 8 Is First Hotel Brand With a Concept Vehicle
Marketing Daily, Tanya Gazdik - Friday, March 30, 2018
"As a brand, we think it's incredibly important to find ways f ...
- Credit Union Deploys Automated Email Platform From Act-On
Around the Net in Email, Ray Schultz - Tuesday, March 27, 2018
Federal Credit Union has conducted several automated email campaigns, including onboarding effo ...