- Re/Max Focuses On Personal Recommendations
Marketing Daily, Tanya Gazdik - Monday, March 5, 2018
The campaign spans traditional and contemporary advertising media, including short, dynamic spo ...
- Equifax Breach Affects More People Than Reported
Email Marketing Daily, Ray Schultz - Friday, March 2, 2018
Equifax identified an additional 2.4 million individuals whose names and driver's licen ...
- Coldwell Banker Shows How To Make A House Into A Home
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2018
Coldwell Banker's new spot, from Siltanen & Partners, highlights features in ...
- Mastercard CMO Says CMOs Will Be Replaced If They Cannot Explain Their Role
Around the Net In MAD London, Sean Hargrave - Tuesday, February 27, 2018
Mastercard's CMO believes the CMO role is on the wane because t ...
- Equifax Data Breach Worse Than Reported, Warren Says
Email Marketing Daily, Ray Schultz - Sunday, February 11, 2018
Last year's Equifax data breach exposed sensitive information on 145 million American ...
- Farmers Insurance Tweaks Mnemonic For Winter Games
Marketing Daily, Tanya Gazdik - Friday, February 9, 2018
Farmers, via agency of record RPA, created a custom six-second version ...
- Credit Karma's 'Max Your Tax Karma' Campaign Aligns With Super Bowl
Out to Launch, Larissa Faw - Thursday, February 1, 2018
The media buy is targeting Millennials across social channels and will ...
- Lionel Richie Goes 'All Night' With TD Ameritrade
MAD, Larissa Faw - Tuesday, January 30, 2018
TD Ameritrade is going big with an ad campaign to support wh ...
- E*Trade Back In Big Game, Amplifies Effort With 'Silver Squad' Twitter Vignettes
Out to Launch, Steve McClellan - Monday, January 29, 2018
The Super Bowl effort highlights the hypothetical, tongue-in-cheek consequences of an agi ...
- It's ING Direct To The Rescue In New Campaign
Out to Launch, Larissa Faw - Thursday, January 25, 2018
ING Direct and agency Rosapark are localizing the global bank's messaging ...
- Farmers Insurance Ties Charitable Endeavors To PGA Event
Marketing Daily, Tanya Gazdik - Wednesday, January 24, 2018
The brand's ambassador, top golfer Rickie Fowler, joined students from Champions f ...
- Quicken Loans $400 Million Media Business In Play
MAD, Steve McClellan - Friday, January 19, 2018
The firm has not had a formal media agency review in near ...
- Solve Wins U.S. AOR Duties For Raymond James
Accounts on the Move, Steve McClellan - Wednesday, January 10, 2018
Financial services firm Raymond James has awarded agency-of-record duties for its nation ...
- TurboTax Launches English-, Spanish-Language Tax Season Messages
Out to Launch, Larissa Faw - Friday, January 5, 2018
TV ads like "Closet" and "Noise in the Attic" show things peop ...
- R2C Group Is LendingTree's New Media Agency
MAD, Larissa Faw - Tuesday, January 2, 2018
LendingTree spent $126.56 million on advertising in 2016. During the first s ...
- Northwestern Mutual Encourages People To 'Spend Life Living'
Marketing Daily, Tanya Gazdik - Wednesday, January 3, 2018
Through focus group research, Northwestern Mutual found that the tension between livi ...
- Allstate's 'Mayhem' Tries Hard To Keep Resolutions
Marketing Daily, Tanya Gazdik - Friday, December 29, 2017
The campaign, from Leo Burnett (Chicago), rolls out in phases that mirr ...
- H&R Block Brings Back Jon Hamm
Marketing Daily, Tanya Gazdik - Tuesday, December 26, 2017
The 2017 campaign was one of the financial services company's most successf ...
- Franklin Templeton Encourages Investors To 'Reach For Better'
Marketing Daily, Tanya Gazdik - Thursday, December 14, 2017
The notions of "ambition" and "continually advancing" guided the marketing since the ...
- Visa Unveils ECommerce Platform For Olympics
Marketing Daily, Tanya Gazdik - Wednesday, December 13, 2017
NBC will integrate the platform into on-air prompts and digital channels, directi ...
- PayPal Celebrates Holiday Gift Giving
Marketing Daily, Tanya Gazdik - Friday, December 8, 2017
The campaign aims to show new and existing customers how they c ...
- Happy Holidays From The SunTrust (Financially) 'Confident Carolers'
Out to Launch, Larissa Faw - Monday, December 4, 2017
SunTrust is introducing a holiday-themed social media campaign based on the insig ...
- Century 21 Launches Recruiting Campaign
Marketing Daily, Tanya Gazdik - Thursday, November 30, 2017
"This is a focused effort to highlight the mindset that really defin ...
- Discover Financial Airs Its First Six-Second Spot
Marketing Daily, Tanya Gazdik - Monday, November 27, 2017
"The key for us is how these units can work together ...
- Voya Financial Partners With Special Olympics
Marketing Daily, Tanya Gazdik - Tuesday, November 14, 2017
Voya has pledged to donate up to $500,000 for Special Olympics progra ...
- A Moveable Feast: First Uber Eats, Now It Cooks
Digital News Daily, Joe Mandese - Friday, November 10, 2017
Transformational app-based ride-sharing service Uber continues to extend its brand into n ...
- Payments Over Facebook's Messenger Come To The UK
Around the Net In MAD London, Sean Hargrave - Tuesday, November 7, 2017
Messenger users in the UK can now use the platform to se ...
- Discover Partners With Big Ten Conference, Big Ten Network
Marketing Daily, Tanya Gazdik - Tuesday, November 7, 2017
"Being the official credit card of the Big Ten Conference gives Discov ...
- Visa: So Secure Even Your Doppelganger Can't Hack You
MAD, Larissa Faw - Wednesday, November 1, 2017
For the first time, Visa is leveraging an internet meme specifically ...
- Aflac Intros DuckChat To Aid In Open Enrollment
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2017
A new TV spot introduces DuckChat via Facebook Messenger, a new 24 ...