- PNC Bank Becomes Official Bank Of NASCAR
Marketing Daily, Tanya Gazdik - Monday, March 26, 2018
The agreement is PNC's first with a sports league. The bank ...
- Grant Thornton Taps Pro Golfer Rickie Fowler For New Campaign From Gyro
Out to Launch, Steve McClellan - Friday, March 23, 2018
The spot is the first in a new campaign dubbed "Obvious Change ...
- Vie A Duck, Aflac Mascot Returns
Marketing Daily, Tanya Gazdik - Friday, March 23, 2018
Developed in partnership with Publicis Seattle, "Not That Kind" shows how Afl ...
- Prudential Focuses On Connecting With Millennials
Marketing Daily, Tanya Gazdik - Thursday, March 22, 2018
Millennials don't share the confidence of Baby Boomers and Gen Xers, w ...
- State Farm Emphasizes Its Agents 'Get You'
Marketing Daily, Tanya Gazdik - Monday, March 19, 2018
The narrative of the campaign continues to dovetail with storylines of t ...
- Emai ROI Checkup, Sector By Sector
Email Insider, Ray Schultz - Monday, March 12, 2018
It might surprise you which areas perform best in email ROI. It ...
- Police Alerted After Nationwide Duet Receive Death Threats
Around the Net In MAD London, Sean Hargrave - Friday, March 9, 2018
"The Drum" is reporting that the Nationwide building society has been forc ...
- New York Life Highlights How Life Events Change Plans
Marketing Daily, Tanya Gazdik - Friday, March 9, 2018
"The campaign shows how flexible our products can be by framing ...
- TIAA Enlists Laila Ali For Initiative To Recognize 'Difference Makers'
Marketing Daily, Tanya Gazdik - Monday, March 5, 2018
"Our centennial presented a special opportunity for us to get really creati ...
- Re/Max Focuses On Personal Recommendations
Marketing Daily, Tanya Gazdik - Monday, March 5, 2018
The campaign spans traditional and contemporary advertising media, including short, dynamic spo ...
- Equifax Breach Affects More People Than Reported
Email Marketing Daily, Ray Schultz - Friday, March 2, 2018
Equifax identified an additional 2.4 million individuals whose names and driver's licen ...
- Coldwell Banker Shows How To Make A House Into A Home
Marketing Daily, Tanya Gazdik - Thursday, March 1, 2018
Coldwell Banker's new spot, from Siltanen & Partners, highlights features in ...
- Mastercard CMO Says CMOs Will Be Replaced If They Cannot Explain Their Role
Around the Net In MAD London, Sean Hargrave - Tuesday, February 27, 2018
Mastercard's CMO believes the CMO role is on the wane because t ...
- Equifax Data Breach Worse Than Reported, Warren Says
Email Marketing Daily, Ray Schultz - Sunday, February 11, 2018
Last year's Equifax data breach exposed sensitive information on 145 million American ...
- Farmers Insurance Tweaks Mnemonic For Winter Games
Marketing Daily, Tanya Gazdik - Friday, February 9, 2018
Farmers, via agency of record RPA, created a custom six-second version ...
- Credit Karma's 'Max Your Tax Karma' Campaign Aligns With Super Bowl
Out to Launch, Larissa Faw - Thursday, February 1, 2018
The media buy is targeting Millennials across social channels and will ...
- Lionel Richie Goes 'All Night' With TD Ameritrade
MAD, Larissa Faw - Tuesday, January 30, 2018
TD Ameritrade is going big with an ad campaign to support wh ...
- E*Trade Back In Big Game, Amplifies Effort With 'Silver Squad' Twitter Vignettes
Out to Launch, Steve McClellan - Monday, January 29, 2018
The Super Bowl effort highlights the hypothetical, tongue-in-cheek consequences of an agi ...
- It's ING Direct To The Rescue In New Campaign
Out to Launch, Larissa Faw - Thursday, January 25, 2018
ING Direct and agency Rosapark are localizing the global bank's messaging ...
- Farmers Insurance Ties Charitable Endeavors To PGA Event
Marketing Daily, Tanya Gazdik - Wednesday, January 24, 2018
The brand's ambassador, top golfer Rickie Fowler, joined students from Champions f ...
- Quicken Loans $400 Million Media Business In Play
MAD, Steve McClellan - Friday, January 19, 2018
The firm has not had a formal media agency review in near ...
- Solve Wins U.S. AOR Duties For Raymond James
Accounts on the Move, Steve McClellan - Wednesday, January 10, 2018
Financial services firm Raymond James has awarded agency-of-record duties for its nation ...
- TurboTax Launches English-, Spanish-Language Tax Season Messages
Out to Launch, Larissa Faw - Friday, January 5, 2018
TV ads like "Closet" and "Noise in the Attic" show things peop ...
- R2C Group Is LendingTree's New Media Agency
MAD, Larissa Faw - Tuesday, January 2, 2018
LendingTree spent $126.56 million on advertising in 2016. During the first s ...
- Northwestern Mutual Encourages People To 'Spend Life Living'
Marketing Daily, Tanya Gazdik - Wednesday, January 3, 2018
Through focus group research, Northwestern Mutual found that the tension between livi ...
- Allstate's 'Mayhem' Tries Hard To Keep Resolutions
Marketing Daily, Tanya Gazdik - Friday, December 29, 2017
The campaign, from Leo Burnett (Chicago), rolls out in phases that mirr ...
- H&R Block Brings Back Jon Hamm
Marketing Daily, Tanya Gazdik - Tuesday, December 26, 2017
The 2017 campaign was one of the financial services company's most successf ...
- Franklin Templeton Encourages Investors To 'Reach For Better'
Marketing Daily, Tanya Gazdik - Thursday, December 14, 2017
The notions of "ambition" and "continually advancing" guided the marketing since the ...
- Visa Unveils ECommerce Platform For Olympics
Marketing Daily, Tanya Gazdik - Wednesday, December 13, 2017
NBC will integrate the platform into on-air prompts and digital channels, directi ...
- PayPal Celebrates Holiday Gift Giving
Marketing Daily, Tanya Gazdik - Friday, December 8, 2017
The campaign aims to show new and existing customers how they c ...