PayPal is celebrating the moments of inspiration that lead to the perfect gift with a brand campaign.
“Seize theSeason,” created by Swift, brings to life the ways that PayPal makes shopping and giving safe and simple this holiday season and elevates the rewards PayPal offers customers for the holiday season and beyond.
The effort includes a partnership with celebrity fashionista Leandra Medine to co-create six custom digital holiday greetings. Times Square billboards will be featured on the Nasdaq tower, Nasdaq marquee and Reuter’s building. Other elements include seasonally appropriate digital video and banners on the online and streaming properties and additional perks/rewards for PayPal users this holiday season when shopping and donating. Creative includes both 15-second ad 30-second spots.
The campaign aims to show new and existing customers how they can shop, gift and give back with ease and peace of mind this holiday, says Patrick Adams, vice president, head of consumer marketing, PayPal.
“PayPal is helping consumers to ‘Seize the Season’ with seamless and secure payment experiences that make the holiday hustle and bustle less stressful and more enjoyable for our customers,” Adams tells Marketing Daily.
The program includes more than 75 exclusive deals from top PayPal merchants like Mattel, Apple, Under Armour and Yankee Candle.
PayPal is offering a 1% match on all charitable donations made at paypal.com/giveback through the end of the year. On #GivingTuesday alone, PayPal customers around the world donated $64 million to charity, a 33% increase from 2016.
Users also get 2% cash back on all of the holiday shopping with the new PayPal Cashback Mastercard that recently launched.
“‘Seize the Season’ is an extension of the ‘PayPal Can Do That’ campaign we launched earlier this year which seeks to drive awareness and understanding of how PayPal provides customers with choice and flexibility in how, when and where they pay for things in their daily lives,” Adams says.
effort elevates holiday-specific products and uses cases ranging from Return Shipping On Us and shopping on mobile with OneTouch to sending the gift of money with PayPal’s P2P holiday
“This comes to life through video spots that will run on digital properties like Hulu, Spotify, NBC and Buzzfeed through the end of this year,” Adams says.
Separately, PayPal is launching a comedic European and multimedia brand campaign developed by Busman that focuses on the agony of realizing you’ve bought a gift that is a dud. It is running in France, Germany, Switzerland and Austria.