• by Steve McClellan , January 10, 2018

Financial services firm Raymond James has awarded agency-of-record duties for its national advertising account to Minneapolis-based Solve following a competitive review, the companies have confirmed.

The incumbent was Martin Williams, which did not participate in the review.

Solve’s remit includes brand strategy, creative, media, research and digital deliverables.

The St. Petersburg, FL-based Raymond James manages over $700 billion in financial assets, through 3,000 locations. 

Client CMO Mike White stated, “After a thorough review, we were very impressed with Solve’s understanding of our brand, mission and culture. They demonstrated provocative creative thinking and a deep understanding of what makes us different to a growing number of financial advisors and their clients.”

The review process was managed by Los Angeles-based search consultant The Burnett Collective.

The new assignment is the latest win for Solve, which in December was awarded creative duties for the Indian Motorcycle and Slingshot brands by Polaris Industries.