- Search Veteran Wilson Named LendingTree CMO
Performance Marketing Insider, Laurie Sullivan - Monday, July 10, 2017
LendingTree is stepping up its advertising and marketing efforts to take ...
- Alleged Lead-Gen Scammer Sought Email Addresses And Other Personal Data: FTC
Email Marketing Daily, Ray Schultz - Thursday, July 6, 2017
An Arizona firm has been slammed with an FTC judgment for $1 ...
- Reuters Plus Bows Native Video Campaign For Synchrony Financial
Native Insider, Tobi Elkin - Wednesday, July 5, 2017
Reuters, the global multimedia news provider, debuted a native campaign that deplo ...
- Four Steps To Revolutionize Your Email Marketing
Email Marketing Daily, Jess Nelson - Tuesday, June 27, 2017
Financial digital publication Investopedia has revamped its email marketing strategy over t ...
- Majority Of Millennials Believes Money Can Buy Happiness
Marketing Daily, Tanya Gazdik - Monday, June 26, 2017
This generation is also optimistic about the future, with 51% of Millennia ...
- Allstate Enlists Serena Williams For Cause Campaign
Marketing Daily, Tanya Gazdik - Friday, June 23, 2017
A social experiment-based short film, "Lost Purse" provides a look into t ...
- Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2017
Integration of organic, local and paid-search strategies increases click-share percentages, a rece ...
- American Express, Fitbit Ink Deals With NBA
Marketing Daily, Tanya Gazdik - Tuesday, June 20, 2017
To tip off the renewed partnership, American Express and the NBA a ...
- Amex Calls Out Pointless Meetings, Indecipherable Jargon In New Campaign
MAD, Larissa Faw - Friday, June 16, 2017
The campaign is based on research that found that many workers spe ...
- British Email Prankster Strikes Again
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 16, 2017
A 39 Web developer from Manchester, England has done it again. Aft ...
- Capital One, Discover Card Tops In Mobile Apps
Marketing Daily, Tanya Gazdik - Thursday, June 15, 2017
Retail bank and credit card customers prefer mobile to all other channe ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- Half Of YP Searches Result In A Purchase Within A Day
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
More than 60 million monthly visitors to the site or its ap ...
- BIZ DEV: American Express Shifts Ad Duties From Ogilvy To mcgarrybowen
Accounts on the Move, Steve McClellan - Monday, June 12, 2017
American Express has hired mcgarrybowen for global brand creative development duties ...
- For Geico, BoyZ II Men Make Nausea, Sweaty Eyelids Sound Good
Marketing Daily, Barry Janoff - Tuesday, June 13, 2017
The campaign will be expanded when Boyz II Men is scheduled ...
- Citi Pitches Double Cash Card Campaign With Mets' Syndergaard, Comic Jim Breuer
Marketing Daily, Barry Janoff - Thursday, June 8, 2017
The use of Mets players, broadcasters and fans is organic as t ...
- NEW! Gyro Creates 'Status Go' Campaign For Grant Thornton
Out to Launch, Steve McClellan - Monday, June 5, 2017
Earlier this year gyro Chicago won
the U.S. AOR for glob ... - Affiliate Marketers Gain Cross-Border Payment Partnership
SearchBlog, Laurie Sullivan - Friday, May 26, 2017
Brian Littleton, CEO of 17-year-old ShareASale, expects the deal to improve t ...
- Coldwell Banker Appoints New Top Marketer
Marketing Daily, Tanya Gazdik - Friday, May 19, 2017
One of David Marine's first tasks focuses on the unveiling of t ...
- Scotiabank, NHL Renew Agreement
Marketing Daily, Tanya Gazdik - Wednesday, May 17, 2017
Under the new deal, Scotiabank, Canada's "Hockey Bank," remains the Official Ba ...
- Direct Line First To Use OpenSlate For Video Ad Safety
Around the Net In MAD London, Sean Hargrave - Tuesday, May 16, 2017
Direct Line Group is the first to use technology from OpenSlate ...
- Duperreault Returns To AIG As Sixth CEO Since Greenberg's Departure
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 16, 2017
Brian Duperreault, a protege of deposed American International Group CEO Maurice ...
- PayPal Veteran Jumps To Cannabis Industry
Marketing Daily, Tanya Gazdik - Monday, May 15, 2017
"I love being a part of a team that is solving ...
- New York Life Enlists Mambo Maven Lou Bega
Marketing Daily, Tanya Gazdik - Thursday, May 11, 2017
The premise of the spot, created by Anomaly, is that having ...
- TSB Poaches Peter Markey From Aviva
Around the Net In MAD London, Sean Hargrave - Monday, May 8, 2017
TSB has tapped Aviva for its new marketing director. Peter Markey, form ...
- Bank Of America Merrill Lynch Launches VR Marketing Campaign
Marketing Daily, Tanya Gazdik - Monday, May 8, 2017
"This could signal an important shift in the marketing toolkit for o ...
- Investopedia Improves Email Metrics With A New Platform
Email Marketing Daily, Ray Schultz - Thursday, May 4, 2017
Investopedia scores a 114% increase in email newsletter page views, using Sailthru ...
- Gyro Chicago Named U.S. AOR For Grant Thornton
MAD, Steve McClellan - Wednesday, May 3, 2017
The appointment came after a formal review held by the U.S. a ...
- Amazon, Google 'Most Loved' Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 3, 2017
Along with an overall look at which brands stand out most, t ...
- Quicken Loans Names New CMO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 25, 2017
Quicken Loans Inc. has hired former Fiat advertising executive Casey Hurbis ...