• by Larissa Faw , November 1, 2017

Although Visa sponsors a number of major cultural events — notably the Olympics and FIFA World Cup — and has worked with pop-culture celebrities and athletes in the past, for the first time, Visa is leveraging an internet meme specifically to raise awareness for its authentication technologies.

Developed with Endeavor Global Marketing and Haven Entertainment, the creative plays off the striking similarities between actors Ben Schwartz of "Parks and Recreation" and Joe Keery of "Stranger Things."

In addition to massive Internet speculation, the two have performed a comedic bit about their appearance for James Corden's "The Late Late Show."

In partnership with Visa, Schwartz and Keery continue to have fun with their similarities by having one's own mother mistake the other for her son. Fans also can't tell them apart.

Then, seeking to buy a "marshmallow suit," Schwartz pretends to be Keery to hack his phone and access his money. Visa's security tactics — like voice, face and fingerprint recognition — protect against this fraud, "even if your doppelgänger is the culprit."

Have a look here.

Schwartz wrote and directed the video, enabling Visa to "infuse" its brand with his comedic expertise and make "the video seem less like an ad and more like a fun piece of content."

Visa plans to only run the clip at this time on its social channels. Schwartz is also sharing the video on his website, Instagram and Twitter account. The YouTube video has received more than 47,100 views at press time.