• by Tanya Gazdik , October 16, 2017

Venmo is hoping its company name is becoming so well-known that it could be used as a verb.

That is the premise of a campaign created by Zambezi breaking today in regional markets including Nashville, Atlanta, Chicago and Miami. 

The campaign reveres how Venmo fosters a sense of connectedness with fun creative, says Kasia Leyden, Venmo marketing director.

The campaign, dubbed “_______ me,” celebrates Venmo’s status as a lifestyle brand and its unique place in the cultural zeitgeist, Leyden says. 

“Inspired by our users and the crazy stories that play out in the Venmo feed, we want to reflect exactly how users engage with and speak about Venmo today in an unfiltered, irreverent way that reflects everyday Venmo moments big and small,” Leyden says. 

The brand hopes to remove the “awkwardness” of IOUs between friends by celebrating experiences and connections, she adds. Venmo makes it easy and convenient to send and receive money, she says.

“From splitting Sunday brunch to paying rent to sharing an epic night out, Venmo has found its way into the lives and conversations of millions largely through word of mouth,” she says. “This campaign embraces that grassroots movement with real world and digital activations that play up Venmo’s role in today’s lexicon and bring people together around shared experiences.”

The campaign will use digital properties and apps like Instagram, Spotify, Tinder and Facebook. Later this month, Venmo will head to Dallas, Chicago, Nashville, Miami and Atlanta, as well as college towns across the country, with experiential activations and tongue-in-cheek, out-of-home creative.