- SafeAuto Spoofs AI Devices Like Alexa
Marketing Daily, Tanya Gazdik - Sunday, August 13, 2017
The Columbus, Ohio-based brand is introducing Farnhaan, the confidently wrong AI devi ...
- Millennial Email Overload: Study Shows Constant Checking Leads To Stress
Email Insider, Ray Schultz - Friday, August 11, 2017
Millennials may be burning out on email. They check their work messag ...
- Ally Vows To 'Do Anything' For Customers
Marketing Daily, Tanya Gazdik - Monday, August 7, 2017
The spots are aimed at reaching the affluent consumer, with a foc ...
- Allstate Connects With Hispanic Consumers Via Soccer
Marketing Daily, Tanya Gazdik - Thursday, July 27, 2017
"Facebook is where our soccer audience engages with Mala Suerte the most ...
- Moneysupermarket.com Fined For Emailing Former Subscribers
Around the Net In MAD London, Sean Hargrave - Monday, July 24, 2017
Moneysupermarket.com has been given a fine of GBP80,000 after emailing people w ...
- Consumers Easily Click On Risky Links: Study
Email Marketing Daily, Ray Schultz - Monday, July 24, 2017
Consumers are more suspicious of their own banks than they are ...
- Tourist Spending Surges 18% In The UK Due To Weak Pound
Around the Net In MAD London, Sean Hargrave - Friday, July 21, 2017
British brands that are reliant on overseas visitors may be cheering th ...
- Millennials Could Use Financial Education
Marketing Daily, Tanya Gazdik - Friday, July 21, 2017
According to a recent survey, 41% of Millennials said that the thoug ...
- Discover Uses Digital-First Approach To Reach Millennials
Marketing Daily, Tanya Gazdik - Tuesday, July 18, 2017
"Millennials are of ongoing interest to Discover, especially as this generation continu ...
- Search Veteran Wilson Named LendingTree CMO
Performance Marketing Insider, Laurie Sullivan - Monday, July 10, 2017
LendingTree is stepping up its advertising and marketing efforts to take ...
- Alleged Lead-Gen Scammer Sought Email Addresses And Other Personal Data: FTC
Email Marketing Daily, Ray Schultz - Thursday, July 6, 2017
An Arizona firm has been slammed with an FTC judgment for $1 ...
- Reuters Plus Bows Native Video Campaign For Synchrony Financial
Native Insider, Tobi Elkin - Wednesday, July 5, 2017
Reuters, the global multimedia news provider, debuted a native campaign that deplo ...
- Four Steps To Revolutionize Your Email Marketing
Email Marketing Daily, Jess Nelson - Tuesday, June 27, 2017
Financial digital publication Investopedia has revamped its email marketing strategy over t ...
- Majority Of Millennials Believes Money Can Buy Happiness
Marketing Daily, Tanya Gazdik - Monday, June 26, 2017
This generation is also optimistic about the future, with 51% of Millennia ...
- Allstate Enlists Serena Williams For Cause Campaign
Marketing Daily, Tanya Gazdik - Friday, June 23, 2017
A social experiment-based short film, "Lost Purse" provides a look into t ...
- Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2017
Integration of organic, local and paid-search strategies increases click-share percentages, a rece ...
- American Express, Fitbit Ink Deals With NBA
Marketing Daily, Tanya Gazdik - Tuesday, June 20, 2017
To tip off the renewed partnership, American Express and the NBA a ...
- Amex Calls Out Pointless Meetings, Indecipherable Jargon In New Campaign
MAD, Larissa Faw - Friday, June 16, 2017
The campaign is based on research that found that many workers spe ...
- British Email Prankster Strikes Again
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 16, 2017
A 39 Web developer from Manchester, England has done it again. Aft ...
- Capital One, Discover Card Tops In Mobile Apps
Marketing Daily, Tanya Gazdik - Thursday, June 15, 2017
Retail bank and credit card customers prefer mobile to all other channe ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- Half Of YP Searches Result In A Purchase Within A Day
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
More than 60 million monthly visitors to the site or its ap ...
- BIZ DEV: American Express Shifts Ad Duties From Ogilvy To mcgarrybowen
Accounts on the Move, Steve McClellan - Monday, June 12, 2017
American Express has hired mcgarrybowen for global brand creative development duties ...
- For Geico, BoyZ II Men Make Nausea, Sweaty Eyelids Sound Good
Marketing Daily, Barry Janoff - Tuesday, June 13, 2017
The campaign will be expanded when Boyz II Men is scheduled ...
- Citi Pitches Double Cash Card Campaign With Mets' Syndergaard, Comic Jim Breuer
Marketing Daily, Barry Janoff - Thursday, June 8, 2017
The use of Mets players, broadcasters and fans is organic as t ...
- NEW! Gyro Creates 'Status Go' Campaign For Grant Thornton
Out to Launch, Steve McClellan - Monday, June 5, 2017
Earlier this year gyro Chicago won
the U.S. AOR for glob ... - Affiliate Marketers Gain Cross-Border Payment Partnership
SearchBlog, Laurie Sullivan - Friday, May 26, 2017
Brian Littleton, CEO of 17-year-old ShareASale, expects the deal to improve t ...
- Coldwell Banker Appoints New Top Marketer
Marketing Daily, Tanya Gazdik - Friday, May 19, 2017
One of David Marine's first tasks focuses on the unveiling of t ...
- Scotiabank, NHL Renew Agreement
Marketing Daily, Tanya Gazdik - Wednesday, May 17, 2017
Under the new deal, Scotiabank, Canada's "Hockey Bank," remains the Official Ba ...
- Direct Line First To Use OpenSlate For Video Ad Safety
Around the Net In MAD London, Sean Hargrave - Tuesday, May 16, 2017
Direct Line Group is the first to use technology from OpenSlate ...