Financial services company Barclays has decided to move its global media account to Omnicom Group after a review that began earlier this year, according to sources.
The incumbent was WPP’s Maxus, now in the process of merging with sibling agency MEC into a new entity called Wavemaker.
Barclays spends and estimated $80 million on measured media annually according to Campaign, which had the story first.
OMD reportedly led the pitch for Omnicom while sibling agency Hearts & Science also participated.
The agencies declined to comment as did ID Comms which managed the review process for Barclays.