Barclays Shifting $80 Million Global Media Assignment To Omnicom

Financial services company Barclays has decided to move its global media account to Omnicom Group after a review that began earlier this year, according to sources.

The incumbent was WPP’s Maxus, now in the process of merging with sibling agency MEC into a new entity called Wavemaker.

Barclays spends and estimated $80 million on measured media annually according to Campaign, which had the story first.

OMD reportedly led the pitch for Omnicom while sibling agency Hearts & Science also participated.

The agencies declined to comment as did ID Comms which managed the review process for Barclays.




Next story loading loading..