• by Tanya Gazdik , June 1, 2018

PayPal is planning a pop-up promotion in New York to demonstrate how everyday purchases can turn into something extraordinary using credit card rewards points.

PayPal’s Cash ‘n Back will be up for 48 hours on June 8 and 9. Inspired by the bodegas that New Yorkers know and love for everyday purchases, the Cash ‘n Back pop-up will offer a clever twist on the convenience store experience by turning it into an Insta-worthy exhibit featuring exclusive art from local and digital artists. June 8 is  reserved for media, influencers and PayPal employees.

PayPal recently polled Americans on their everyday purchases and how they would spend an additional $500 to represent the money they can earn with the PayPal Cashback Mastercard. 

Over half (55%) reported spending the most on restaurants/food; when asked where they would spend an extra $500, nearly half (46%) said they would use it for clothing, shoes, or accessories.

PayPal partnered with artists to bring these survey findings to life. The pop-up will include digital art by Vanessa Mckeown (@vanessamckeown) and Stephen McMennamy (@combophoto) and colorful installations by makers Alexis Jesup of Colors Collective, Emily Buckner of FLWR Studio, Lori and Kathleen of Nix + Gerber Studio.

According to PayPal, the marketing activation is an example of how major brands are starting to capitalize on the pop-up trend, an industry reportedly worth over $50 billion.

Those interested in attending the pop-up can register on Eventbrite for a free ticket.

The company launched the PayPal Cashback MasterCard last August, stating that is was its first card to offer shoppers direct cash back on purchases, instead of points that vary by category. The card, introduced in partnership with Synchrony Financial, offers 2% back on purchases, with no annual fee, no minimum redemption amount, no restrictions on how to spend cash rewards, and no expiration, the company says.