- Facecard Woos Students With Debt Message
Marketing Daily, Aaron Baar - Tuesday, August 19, 2008
As college students gear up for the new year--and their new independence--Facecar ...
- Home Equity Ads Encouraged Americans To Go Into Debt
Around the Net In Brand Marketing, Thom Forbes - Friday, August 15, 2008
Lenders have spent billions of dollars in advertising to change the langua ...
- Visa Glows In Reflected Glory Of Its Sponsored Athletes
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 14, 2008
Michael Lynch, the head of global sponsorship management at Visa, seeks o ...
- Mortgage, Equity Lenders Back Off Mailings
Marketing Daily, - Thursday, August 14, 2008
Thanks to a continued slump in the housing market and consumer anxiet ...
- Prepared, Visa Airs History-Making Michael Phelps Ad
Marketing Daily, Aaron Baar - Thursday, August 14, 2008
[Financial Services] "Michael really embodies what the spirit of this campaign ...
- Direct-Mail For Credit Cards Falls 17% In Quarter
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2008
[Financial Services] "Direct mail is such an important channel for this industr ...
- Bank Of America Looks To Help Hispanics Move Forward
Marketing Daily, Nina Lentini - Friday, August 8, 2008
[Financial Services] In one spot called "Date of Birth," a father ...
- KeyBank Takes Path Less Chosen To Tell Its Story
Marketing Daily, Aaron Baar - Friday, August 8, 2008
[Financial Services] The result is a style meant to stand apart fr ...
- Bank Of America Looks To Help Hispanics Move Forward
MediaDailyNews, Nina Lentini - Friday, August 8, 2008
Bank of America is out with a new effort directed at reachi ...
- 11 Charged In Theft Of 41 Million Card Numbers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 6, 2008
...
- AAF Announces 2008 Mosaic Award Honorees
Marketing Daily, - Tuesday, August 5, 2008
They include Procter & Gamble's Multicultural Development Organization for a campaign, " ...
- Thomson Reuters Closes HedgeWorld Mag
Around the Net In Media, Joan Voight - Monday, August 4, 2008
Thomson Reuters pulled the plug on one of the nation's more well-kno ...
- Can Credit Card Brands Weather Debt's Image Problem?
Marketing Daily, Sarah Mahoney - Monday, August 4, 2008
[Financial Services] Just because consumers are trapped in a relationship with the ...
- First Command: 'Dream Boldly. Plan Confidently'
Marketing Daily, Aaron Baar - Friday, August 1, 2008
[Financial Services] The campaign was developed after two years of consumer resear ...
- Google To Open VC Unit
Around the Net In Online Marketing, Ross Fadner - Thursday, July 31, 2008
The Wall Street Journal reports that Google is planning to start i ...
- Consumers Confident In Banks, Survey Finds
Marketing Daily, - Wednesday, July 30, 2008
U.S. consumers may be concerned about the banking industry in general, b ...
- Advance America Buffs Image With New Ads, Online Contest
Marketing Daily, Aaron Baar - Tuesday, July 29, 2008
[Financial Services] At the heart of the promotion is a contest ...
- American Express Expands 'Members Project' Parameters
Marketing Daily, Aaron Baar - Friday, July 25, 2008
[Financial Services] "We're putting more focus in how we leverage online," sa ...
- American Express Sponsors AOL Music Tour Site
Marketing Daily, Tanya Gazdik - Friday, July 25, 2008
[Financial Services] Card holders get special discounts at www.tourtracker.com. The site's go ...
- Infiniti, Amex First Sponsors Of Slate's The Big Money Site
Online Media Daily, Tameka Kee - Friday, July 25, 2008
Infiniti and American Express have signed on as the first sponsors ...
- American Express Uses Web For 'Members Project'
Online Media Daily, Aaron Baar - Friday, July 25, 2008
For its second year, American Express has expanded the scope of i ...
- Geico Cavemen Strut Their Stuff On In-Bar Jukebox Network
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 24, 2008
Geico is taking its trademark Neanderthals out dancing, via an interactive promoti ...
- Finicky Younger Generation Tests Banks' Strategies
Marketing Daily, Aaron Baar - Wednesday, July 23, 2008
[Financial Services] "They expect what they want, when they want it a ...
- Discover Positions Self As Stretched Consumer's Ally
Marketing Daily, Aaron Baar - Tuesday, July 22, 2008
[Financial Services] The campaign, which is part of the company's two-year-old "Brighte ...
- State Farm Puts The 'Peace, Love And Drive' In Car Insurance
Marketing Daily, Aaron Baar - Thursday, July 17, 2008
[Financial Services] The campaign is meant to differentiate State Farm from t ...
- Cigna Campaigns To Redefine Industry And Its Mission
Marketing Daily, Aaron Baar - Wednesday, July 16, 2008
[Financial Services] "We are committed to ensuring the people have access ...
- Visa Solicits User-Generated Content For Olympics Effort
Marketing Daily, Aaron Baar - Monday, July 14, 2008
[Financial Services] With less than a month to go before the openi ...
- Virgin Money Unveils 'Lender Blender' To Help Struggling Students
Marketing Daily, Aaron Baar - Thursday, July 10, 2008
[Financial Services] Virgin Money USA is trying to make life a litt ...
- Fey, Scorsese Team Up For New AmEx Spot
Marketing Daily, Aaron Baar - Tuesday, July 8, 2008
[Financial services] American Express has recruited comedienne Tina Fey and filmmaker Mart ...
- Allstate Targets The Worried Middle Class, Offering Help
Marketing Daily, Laurie Sullivan - Monday, July 7, 2008
[Financial Services] While the bulk of the campaign runs nationally, television, rad ...