- MasterCard Promo Rocks With Likes Of Clapton, Bon Jovi
Marketing Daily, Aaron Baar - Thursday, July 3, 2008
[Financial Services] The television spot continues MasterCard's well-known "Priceless" theme, wherein eati ...
- Who's Accepting Pre-Approved Credit Card Offers?
Marketing Daily, - Wednesday, July 2, 2008
1. Laredo, Texas 2. Rochester, N.Y. 3. Syracuse, N.Y. 4. Harrisburg/Lancaster/Lebanon/York, P ...
- Ted Mathas Named CEO Of New York Life
Marketing Daily, - Tuesday, July 1, 2008
Mathas, 41, retains the title of president of the company, a po ...
- MasterCard Paying $1.8 Billion To AmEx In Antitrust Settlement
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
MasterCard on Wednesday agreed to pay $1.8 billion to American Express ...
- Visa Sees A Golden Opportunity In Beijing
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
...
- Bank Of America Launches Olympic Campaign
Marketing Daily, - Friday, June 20, 2008
The program touts America's Cheer and U.S. Olympic Team Banking--and includes ...
- Chase Pitches Hispanic Consumers With New Campaign
Marketing Daily, Karl Greenberg - Thursday, June 19, 2008
[Financial Services] "Our Hispanic customer base has been growing especially more recent ...
- Bank Of America Intros Military-Themed Products
Marketing Daily, - Wednesday, June 18, 2008
Bank of America is introducing a suite of military-themed offerings as pa ...
- Allstate To Acquire Partnership Marketing Group
Marketing Daily, - Tuesday, June 17, 2008
PMG is a business unit of GE Money and will be combin ...
- Study: Increasingly Savvy, Travelers Investigate, Buy Insurance
Marketing Daily, Aaron Baar - Tuesday, June 17, 2008
[Financial Services] According to a survey, two-thirds of U.S. consumers said th ...
- Driven By Trends, Nestle Purina Moves Into Pet Health Insurance
Marketing Daily, Aaron Baar - Friday, June 13, 2008
[Financial Services] The company will lean upon its well-known brand portfolio a ...
- HSBC Outlines Wimbledon Sponsorship Activities
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2008
[Financial Services] "The great thing about tennis is its appeal scales sing ...
- Discover Sues MasterCard, Visa Over 'Anti-Competitive Practices'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 10, 2008
...
- Mintel: Insurance Firms Need To Educate On Long-Term Coverage
Marketing Daily, Aaron Baar - Tuesday, June 10, 2008
[Financial Services] A straightforward message about the possibility of needing long-term ca ...
- PayPal's First CMO Seeks Stronger Identity, Better CRM
Marketing Daily, Aaron Baar - Monday, June 9, 2008
[Financial Services] "It's a brand people are passionate about, which is stran ...
- Bank Of America, Cowboys Extend Pact 10 Years
Marketing Daily, - Monday, June 9, 2008
The agreement ensures that Bank of America will remain the Official Ba ...
- Mr. Bill Rolls With The Punches For MasterCard
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 3, 2008
Mr. Bill -- the small clay figure who first appeared in "Saturd ...
- Report: Credit Card Rewards Programs Not Delivering Goods
Marketing Daily, Aaron Baar - Tuesday, June 3, 2008
[Financial Services] According to the Consumer Reports, about 85% of U.S. househol ...
- Sour Economy Stems Tide Of Direct Mail Solicitations
Marketing Daily, Aaron Baar - Monday, June 2, 2008
[Financial Services] Chris Zagorski, a senior marketing analyst at Mintel, says t ...
- Who's Going For Dealer Financing?
Marketing Daily, - Friday, May 30, 2008
Top 10 DMAs Chicago, 129* Dallas-Ft. Worth, 129 Atlanta, 127 Minneapolis-St. Pau ...
- Nationwide Targets South Asians With 'Idol' Contestant Sanjaya
Marketing Daily, Aaron Baar - Thursday, May 29, 2008
[Financial Services] "He's a tremendously popular figure in those communities," says compa ...
- Minyanville To Supply KOL, AOL's Kids' Site
Online Media Daily, - Tuesday, May 27, 2008
Minyanville Publishing and Multimedia will supply finance education material from its Minyanla ...
- Bank Of America Takes Up Collection In Ads
Marketing Daily, - Tuesday, May 20, 2008
Bank of America uses consumers' collections - from rusty tractors to bott ...
- Gen Y Is Going To Need Financial Guidance More Than Most
Marketing Daily, Aaron Baar - Monday, May 19, 2008
[Financial Services] They've been saddled with more student debt than previous generation ...
- AmEx: $25 Off At Best Buy, Borders, Fandango, SpaFinder
Marketing Daily, - Thursday, May 15, 2008
The in-store promo, in time for graduations and Father's Day, gives consume ...
- AmEx Is Official Card At Universal Studios
Marketing Daily, - Wednesday, May 14, 2008
Universal Studios has inked a deal with GE Money, the consumer lendi ...
- Bank Of America Introduces Nascar-Themed Spot
Marketing Daily, Aaron Baar - Tuesday, May 13, 2008
[Financial Services] The program is meant to capture a Nascar fan's natur ...
- Citi's New Slogan Is Said To Be Second Choice
Around the Net In Brand Marketing, Thom Forbes - Monday, May 12, 2008
...
- Esurance, Ad School Partner On New Campaigns
Marketing Daily, - Monday, May 12, 2008
Students from three graduate advertising classes at the Academy of Art Universi ...
- UpDown.com Partners With InvestingChannel
Online Media Daily, - Monday, May 12, 2008
UpDown.com announced a strategic advertising partnership with InvestingChannel, Inc., a financial med ...