- Bank Of America Takes Up Collection In Ads
Marketing Daily, - Tuesday, May 20, 2008
Bank of America uses consumers' collections - from rusty tractors to bott ...
- Gen Y Is Going To Need Financial Guidance More Than Most
Marketing Daily, Aaron Baar - Monday, May 19, 2008
[Financial Services] They've been saddled with more student debt than previous generation ...
- AmEx: $25 Off At Best Buy, Borders, Fandango, SpaFinder
Marketing Daily, - Thursday, May 15, 2008
The in-store promo, in time for graduations and Father's Day, gives consume ...
- AmEx Is Official Card At Universal Studios
Marketing Daily, - Wednesday, May 14, 2008
Universal Studios has inked a deal with GE Money, the consumer lendi ...
- Bank Of America Introduces Nascar-Themed Spot
Marketing Daily, Aaron Baar - Tuesday, May 13, 2008
[Financial Services] The program is meant to capture a Nascar fan's natur ...
- Citi's New Slogan Is Said To Be Second Choice
Around the Net In Brand Marketing, Thom Forbes - Monday, May 12, 2008
...
- Esurance, Ad School Partner On New Campaigns
Marketing Daily, - Monday, May 12, 2008
Students from three graduate advertising classes at the Academy of Art Universi ...
- UpDown.com Partners With InvestingChannel
Online Media Daily, - Monday, May 12, 2008
UpDown.com announced a strategic advertising partnership with InvestingChannel, Inc., a financial med ...
- Citigroup's New CEO Reversing Financial Supermarket Model
Around the Net In Brand Marketing, Thom Forbes - Friday, May 9, 2008
Citigroup CEO Vikram S. Pandit is intent on keeping Citigroup together rath ...
- 'The Citi Never Sleeps' Rises To Ease Uncertainty
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 7, 2008
Citigroup this weekend is kicking off a global ad campaign that repris ...
- Fed Regulators To Announce New Credit Card Curbs
Around the Net In Brand Marketing, Thom Forbes - Friday, May 2, 2008
Federal regulators will unveil regulations today that will crack down on t ...
- Channeling Heritage, AmEx Creates Home For Travelers
Marketing Daily, Aaron Baar - Thursday, May 1, 2008
[Financial Services] Creating a site for them to come together was ...
- FTC Steps Up Oversight Of Sub-Prime Mortgage Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 30, 2008
The Federal Trade Commission will step up its oversight of marketing ...
- Charles Schwab Reaches Out To Gen X With Resourceful Site
Marketing Daily, Aaron Baar - Tuesday, April 29, 2008
[Financial Services] "It's a common misconception among Gen Xers that you ne ...
- Esurance, Warner Bros. Team For 'Speed Racer' Promo
Marketing Daily, - Thursday, April 24, 2008
The online auto insurance company is working with the movie studio ...
- Citigroup Earnings Down, Jobs Cut
Marketing Daily, - Monday, April 21, 2008
The company, which owns Citi bank and investment bank Smith Barney, report ...
- John Hancock: Media May Change, But Not The Message
Marketing Daily, Aaron Baar - Monday, April 21, 2008
[Financial Services] The spots use only ambient sound and the clicking ...
- American Express CMO: 'Go From Disrupting To Empowering'
Marketing Daily, Karl Greenberg - Friday, April 18, 2008
[Conference] Claire Bennett threw down a gauntlet at the outset: digital, traditiona ...
- Bank Of America Launches Art Exhibition Program
Marketing Daily, - Thursday, April 17, 2008
The program will make turnkey and customized exhibitions from the Bank ...
- Synovate: Being Debt-Free Is Sign of Success In America
Marketing Daily, Aaron Baar - Monday, April 14, 2008
[Financial Services] One positive sign in the U.S.--particularly for marketers--was including retireme ...
- Bank Of America Collects Cheers For U.S. Olympic Team
Marketing Daily, Aaron Baar - Tuesday, April 8, 2008
[Financial Services] Bank of America is also sponsoring a 19-city tour ...
- Aflac Expands Duck's Role In New Business Initiative
Marketing Daily, Aaron Baar - Monday, April 7, 2008
[Financial Services] Aflac is expanding its efforts to reach the business communi ...
- Less To Shred: Credit-Card Companies Cut Back On Direct Mail
Marketing Daily, Sarah Mahoney - Friday, April 4, 2008
[Financial Services] "The credit card industry is steadily pulling back and readjusting ...
- Citigroup, Travelers Union Deeply Flawed
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 3, 2008
Ten years after its merger, the behemoth formed by the union ...
- The Hartford Teams With NCAA Sponsorship Events
Marketing Daily, - Thursday, April 3, 2008
The Hartford Financial Services Group, an official corporate partner of the NCA ...
- Email and Internet Top Direct Media Choices For Financial Services
Research Brief, Jack Loechner - Thursday, April 3, 2008
According to a recent Direct Marketing Association report, American financial services institutio ...
- Discover Sells Goldfish To Barclays For $70M
Marketing Daily, - Tuesday, April 1, 2008
Discover Financial Services completed the sale of its Goldfish credit card busines ...
- Citi Taps Terri Dial To Head Global Consumer Strategy
Marketing Daily, - Tuesday, April 1, 2008
Teresa A. Dial was named CEO of Citi Consumer Banking in Nor ...
- Bank Of America Launches 'You Know Baseball'
Marketing Daily, - Tuesday, April 1, 2008
The new print, POS and online campaign is designed to engage fa ...
- Turning Credit Cards Into Loyalty Cards, Plus Real-Time Rewards
Marketing Daily, Karlene Lukovitz - Monday, March 31, 2008
[Financial Services] Martin Walker, VP of marketing and merchandising for Tully's, se ...