- MetLife's New Online Video Explains Concept Of Risk-Pooling
Marketing Daily, Aaron Baar - Thursday, March 27, 2008
[Financial Services] The company will promote the video through keyword purchases, publ ...
- Marketers More Aggressively Target Small Business Owners
Marketing Daily, Aaron Baar - Wednesday, March 26, 2008
[Financial Services] While credit card spending only accounts for about 6% ...
- Report: 2008 May Be Tipping Point For Mobile Banking
Marketing Daily, Aaron Baar - Monday, March 24, 2008
[Financial Services] A younger generation that has become accustomed to doing everythi ...
- Banks Lure Consumers With Higher Savings Account Rates
Marketing Daily, Aaron Baar - Thursday, March 20, 2008
[Financial Services] However, if the economy continues to slow, and the Feder ...
- Shoppers Quit ATMs For Credit, Debit Cards
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 18, 2008
...
- Are Banking Rewards A Loyalty Buzz Kill?
Marketing Daily, Kelly Shermach - Tuesday, March 18, 2008
[Financial Services] Banks can recover goodwill with more transparency about their practice ...
- Bearish Fallout For Media
On Media, Diane Mermigas - Tuesday, March 18, 2008
It's only a matter of time before the fallout from the Be ...
- State Farm Effort Intros 'I'm There' Slogan
Marketing Daily, - Monday, March 17, 2008
State Farm looks to emphasize its ability to be at the intersecti ...
- Farmers Group Names Kevin Kelso EVP/CMO
Marketing Daily, - Friday, March 14, 2008
Kevin Kelso has been named EVP/CMO for Farmers Group. Kelso was previous ...
- Capital One Offers Online Savings Rate
Marketing Daily, - Friday, March 14, 2008
The McLean, Va.-based company is offering a 3.85% interest rate on balanc ...
- Vesdia Corp. Taps Holmquist For CMO
Marketing Daily, - Friday, March 7, 2008
Vesdia Corporation, a provider of loyalty marketing services, has named Lars Holmqui ...
- Wachovia Securities Goes With 'With' In New Campaign
Marketing Daily, Karl Greenberg - Thursday, March 6, 2008
[Financial Services] The effort includes four TV spots that show everyday scen ...
- MasterCard, Lincoln Center Sign Deal
Marketing Daily, - Wednesday, March 5, 2008
MasterCard Worldwide has signed a multi-year sponsorship of Jazz at Lincoln Cent ...
- Allstate 'Girls' Ogle Racer Kasey Kahne In New Campaign
Marketing Daily, Karl Greenberg - Monday, March 3, 2008
[Financial Services] "What we have done is create characters who are malleable--w ...
- Liberty Mutual Doubles Spend To Back Web-Based Films
Marketing Daily, Karl Greenberg - Friday, February 29, 2008
[Financial Services] "The insurance category is the most competitive ad category a ...
- Online Advertisers Finally Feel Housing Crunch
Around the Net In Online Marketing, David Goetzl - Wednesday, February 27, 2008
CNET provides one explanation for the presumed drop-off in ad spending ...
- Credit Card Issuers' Combo Offers Rise
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2008
[Financial Services] Fighting for new credit card holders in a fiercely competitiv ...
- The Hartford Hires Weaver To Lead Marketing
Marketing Daily, - Tuesday, February 19, 2008
The Hartford Financial Services Group a diversified financial services company, has hir ...
- Chase Moves In As Other Card Issuers Reduce Direct Mail
Marketing Daily, Karlene Lukovitz - Monday, February 18, 2008
[Financial Services] "Obviously, for as long as Chase and Amex continue ...
- Nationwide Runs Nascar-Related Promotion
Marketing Daily, - Friday, February 15, 2008
Nationwide Insurance is leveraging a relationship with Nascar to run an onli ...
- TheStreet.com Goes After Younger, Broader Audience With MainStreet.com
Online Media Daily, Tameka Kee - Monday, February 11, 2008
TheStreet.com today unveils MainStreet.com, a Web site that connects celebrity news a ...
- Colonial Tells Customers: 'Sheryl's Your Guy'
Marketing Daily, - Wednesday, February 6, 2008
Colonial Life--the quiet No. 2 to Aflac's noisy little duck--s launching i ...
- American Express Profits Fall 10%, Cautious On 2008
Marketing Daily, - Tuesday, January 29, 2008
American Express, which told investors several weeks ago that it would ta ...
- WaMu Upgrades Site, Speeds Processes
Marketing Daily, - Monday, January 28, 2008
Washington Mutual is launching a new version of wamu.com with new navigati ...
- Southwest, Chase Back Lenny Kravitz Tour
Marketing Daily, - Thursday, January 24, 2008
Southwest Airlines and JPMorgan Chase are sponsoring the Lenny Kravitz "Love Revoluti ...
- Bank Of America Adds Nascar Names
Marketing Daily, - Thursday, January 24, 2008
Bank of America, the Official Bank of Nascar, has new licensing agreemen ...
- Wachovia Aims To Make Savings Accounts More Fun
Marketing Daily, Sarah Mahoney - Monday, January 14, 2008
[Financial Services] The bank developed a program after two years of consum ...
- Countrywide Buyout May Drag Down Online Ad Rev
Online Media Daily, Tameka Kee - Monday, January 14, 2008
Bank of America's announcement that it has agreed to acquire Countrywide f ...
- BofA Confirms Deal To Buy Troubled Countrywide
Around the Net In Brand Marketing, Thom Forbes - Friday, January 11, 2008
...
- TD Banknorth Launches 'Good Cop' Credit Card
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2008
[Financial Services] The new card provides TDBanknorth with two immediate advantages, not ...