- Farmers Group Names Kevin Kelso EVP/CMO
Marketing Daily, - Friday, March 14, 2008
Kevin Kelso has been named EVP/CMO for Farmers Group. Kelso was previous ...
- Capital One Offers Online Savings Rate
Marketing Daily, - Friday, March 14, 2008
The McLean, Va.-based company is offering a 3.85% interest rate on balanc ...
- Vesdia Corp. Taps Holmquist For CMO
Marketing Daily, - Friday, March 7, 2008
Vesdia Corporation, a provider of loyalty marketing services, has named Lars Holmqui ...
- Wachovia Securities Goes With 'With' In New Campaign
Marketing Daily, Karl Greenberg - Thursday, March 6, 2008
[Financial Services] The effort includes four TV spots that show everyday scen ...
- MasterCard, Lincoln Center Sign Deal
Marketing Daily, - Wednesday, March 5, 2008
MasterCard Worldwide has signed a multi-year sponsorship of Jazz at Lincoln Cent ...
- Allstate 'Girls' Ogle Racer Kasey Kahne In New Campaign
Marketing Daily, Karl Greenberg - Monday, March 3, 2008
[Financial Services] "What we have done is create characters who are malleable--w ...
- Liberty Mutual Doubles Spend To Back Web-Based Films
Marketing Daily, Karl Greenberg - Friday, February 29, 2008
[Financial Services] "The insurance category is the most competitive ad category a ...
- Online Advertisers Finally Feel Housing Crunch
Around the Net In Online Marketing, David Goetzl - Wednesday, February 27, 2008
CNET provides one explanation for the presumed drop-off in ad spending ...
- Credit Card Issuers' Combo Offers Rise
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2008
[Financial Services] Fighting for new credit card holders in a fiercely competitiv ...
- The Hartford Hires Weaver To Lead Marketing
Marketing Daily, - Tuesday, February 19, 2008
The Hartford Financial Services Group a diversified financial services company, has hir ...
- Chase Moves In As Other Card Issuers Reduce Direct Mail
Marketing Daily, Karlene Lukovitz - Monday, February 18, 2008
[Financial Services] "Obviously, for as long as Chase and Amex continue ...
- Nationwide Runs Nascar-Related Promotion
Marketing Daily, - Friday, February 15, 2008
Nationwide Insurance is leveraging a relationship with Nascar to run an onli ...
- TheStreet.com Goes After Younger, Broader Audience With MainStreet.com
Online Media Daily, Tameka Kee - Monday, February 11, 2008
TheStreet.com today unveils MainStreet.com, a Web site that connects celebrity news a ...
- Colonial Tells Customers: 'Sheryl's Your Guy'
Marketing Daily, - Wednesday, February 6, 2008
Colonial Life--the quiet No. 2 to Aflac's noisy little duck--s launching i ...
- American Express Profits Fall 10%, Cautious On 2008
Marketing Daily, - Tuesday, January 29, 2008
American Express, which told investors several weeks ago that it would ta ...
- WaMu Upgrades Site, Speeds Processes
Marketing Daily, - Monday, January 28, 2008
Washington Mutual is launching a new version of wamu.com with new navigati ...
- Southwest, Chase Back Lenny Kravitz Tour
Marketing Daily, - Thursday, January 24, 2008
Southwest Airlines and JPMorgan Chase are sponsoring the Lenny Kravitz "Love Revoluti ...
- Bank Of America Adds Nascar Names
Marketing Daily, - Thursday, January 24, 2008
Bank of America, the Official Bank of Nascar, has new licensing agreemen ...
- Wachovia Aims To Make Savings Accounts More Fun
Marketing Daily, Sarah Mahoney - Monday, January 14, 2008
[Financial Services] The bank developed a program after two years of consum ...
- Countrywide Buyout May Drag Down Online Ad Rev
Online Media Daily, Tameka Kee - Monday, January 14, 2008
Bank of America's announcement that it has agreed to acquire Countrywide f ...
- BofA Confirms Deal To Buy Troubled Countrywide
Around the Net In Brand Marketing, Thom Forbes - Friday, January 11, 2008
...
- TD Banknorth Launches 'Good Cop' Credit Card
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2008
[Financial Services] The new card provides TDBanknorth with two immediate advantages, not ...
- Geico Teams With Zoos For Tours, Launches New Ads
Marketing Daily, Karl Greenberg - Monday, January 7, 2008
[Financial Services] The effort, with the Association of Zoos and Aquariums a ...
- Gen Y Seeks Service, Rewards From Financial Institutions
Marketing Daily, Tanya Gazdik - Monday, January 7, 2008
[Financial Services] "There is an inherent opportunity for issuers to create produc ...
- Loose Change A Salve For Holiday Spending Blues
Research Brief, Jack Loechner - Tuesday, December 25, 2007
A new survey by Coinstar, Inc., conducted by Kelton Research, reveals tha ...
- Unpaid Credit Cards Haunt Americans
Around the Net In Brand Marketing, Thom Forbes - Monday, December 24, 2007
...
- ING Campaign To Support Relaunch Of ShareBuilder Site
Marketing Daily, Tanya Gazdik - Thursday, December 20, 2007
[Financial Services] ShareBuilder targets young and first-time investors, the spokesperson says, ...
- Wachovia, SunTrust Tops In Mortgage Customer Satisfaction
Marketing Daily, Aaron Baar - Friday, December 14, 2007
[Financial Services] "Those two companies really commit to customer satisfaction and ...
- Webster Bank To Brand Walgreen's ATMs In Southern New England
Marketing Daily, Aaron Baar - Thursday, December 13, 2007
[Financial Services] The move is the first major push into the Bost ...
- Bank Of America Launches Spanish Service
Marketing Daily, - Thursday, December 13, 2007
Bank of America has expanded its online service to include many featur ...