Bank Of America Adds Nascar Names

  • January 24, 2008
Bank of America, the Official Bank of Nascar, has new licensing agreements with some of the most popular drivers on the Nascar Sprint Cup Series circuit, a significant expansion of the bank's MyExpression Nascar Banking program.

The Nascar Sprint Cup Series drivers and legends added to the bank's portfolio of Nascar Banking products include: Bill Elliott, Dario Franchitti, Dale Jarrett, Mark Martin, Juan Pablo Montoya, Reed Sorenson, Kenny Wallace and retired driver Rusty Wallace.

The bank also plans to enhance its Nascar RacePoints rewards program with more exclusive, behind-the-scenes access to drivers and a unique set of Nascar experiences only available to Nascar Banking customers.

With Nascar Banking, fans can use their personal check card or credit card to earn points, redeemable for Nascar officially licensed merchandise, tickets and once-in-a-lifetime experiences--such as serving as the Honorary Starter for the Bank of America 500 or spending time with their favorite driver.

--Nina M. Lentini



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