Nationwide Insurance is leveraging a relationship with Nascar to run an online promotion, "The Up To Speed Challenge," an online fantasy contest on ESPN.com.
The contest dangles $100,000
and other prizes.
In this season-long interactive contest, fans can log on weekly and have a chance to pick the winning driver in a series of speed categories. The fan with the most points at
the end of the season will win a $100,000 grand prize.
--Karl Greenberg