- 37% Say Marketers Play Role In Childhood Obesity
Marketing Daily, Karlene Lukovitz - Thursday, September 30, 2010
For marketers, one of the clearest and most consistent takeaways from nutrition/health-relat ...
- Is CEO-In-Waiting The Right Choice To Lead Campbell?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
Matthew Boyle writes that some analysts are questioning whether Denise Morrison ...
- Betty Crocker Repositions Warm Delights As A 'Reward'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
Betty Crocker Warm Delights broke a new campaign this week that shif ...
- Just An Online Minute... ForbesLife Celebrates 20 Years Of Luxurious Lifestyle, Feasts On Cornichons
Just An Online Minute, Kelly Samardak - Wednesday, September 29, 2010
Last night began with an "oh no, am I in the wro ...
- Most Say Corn Syrup 'Okay In Moderation'
Marketing Daily, - Tuesday, September 28, 2010
According to Mintel, nearly half (46%) of consumers say that they don ...
- Ben & Jerry's Agrees To Change All-Natural Claims
Marketing Daily, - Monday, September 27, 2010
In a letter following a meeting between CSPI and Ben & Jerry' ...
- Ben & Jerry's To Drop All-Natural Claims
MediaDailyNews, Karlene Lukovitz - Monday, September 27, 2010
Ben & Jerry's has agreed to phase out use of its "all-natura ...
- Nestle Sets Up Unit To Market Diabetes And Obesity Products
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Nestlé is setting up Nestlé Health Science SA to develop personalized nutriti ...
- Sara Lee Joins Children's Advertising Initiative
Marketing Daily, Karlene Lukovitz - Friday, September 24, 2010
The Children's Food and Beverage Advertising Initiative announced that, because most participan ...
- Stride Social Media Effort Touts Flavor-Shifting Gum
Marketing Daily, - Friday, September 24, 2010
The program, "Change Your Flavor, Change Your Life," lets site visitors superimpo ...
- Bisquick Continues Pancake Nation Program
Marketing Daily, - Friday, September 24, 2010
Groups and schools apply (at bisquickpancakenation.com) for $250 grants to be us ...
- Goya Has A New Plan To Reach The General Market
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
Goya Foods, whose canned beans, jars of olives and adobo seasoning ha ...
- Tofu Goes Interactive In Education Bid
Marketing Daily, Karlene Lukovitz - Thursday, September 23, 2010
Why the education push? While tofu continues to grow in popularity ...
- Quaker Chewy, Artists Aid After-School Programs
Marketing Daily, - Thursday, September 23, 2010
Jordin Sparks has become the latest recording artist to join Quaker Che ...
- Egg-Recall Hearing Makes Little Headway
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
...
- Just An Online Minute... Brgr Launches, Attracts Bloggers And Magic
Just An Online Minute, Kelly Samardak - Thursday, September 23, 2010
What a cast of characters. I feel like I'm writing an IM ...
- Who Eats A Good Breakfast?
Marketing Daily, - Thursday, September 23, 2010
Top 10 DMAs in which reside adults who agree with the statemen ...
- Innovation Drives Strong General Mills Performance
Marketing Daily, Karlene Lukovitz - Wednesday, September 22, 2010
Recent product launches -- including Chocolate Cheerios, Wheaties Fuel, new grain sna ...
- NBA And Pepperidge Farm Goldfish Play One-On-One
Marketing Daily, - Wednesday, September 22, 2010
NBA All-Stars Dwyane Wade, Al Horford, and Tony Parker will support t ...
- P&G, Kraft Extend Partnerships At Gillette Stadium
Marketing Daily, - Wednesday, September 22, 2010
P&G's Gillette and The Kraft Group are extending their partnerships at Gillet ...
- Kashi And Emergen-C Partner With Whole Foods
Marketing Daily, - Tuesday, September 21, 2010
For every box of its new Emergen-C Planet, an effervescent vitamin dri ...
- FDA Hears Activists' Concerns About 'Frankenfish'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Activists yesterday threw out their best lines against a genetically modified fi ...
- Eli Manning QBs Oreo Push With Shaq, But Where Are Others?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 21, 2010
Oreo's Double Stuf Racing League now has a roster that stars El ...
- Perdue Employs Local Branded Entertainment
Marketing Daily, Karlene Lukovitz - Monday, September 20, 2010
The segment, designed to help publicize the annual Susan G. Komen Massachuset ...
- Hot News: Cream Of Wheat Partners With Cinnabon
Marketing Daily, Aaron Baar - Monday, September 20, 2010
B&G Foods will promote the product with newspaper inserts and advertising, ...
- Buick Backs Foodie Blog
Marketing Daily, - Monday, September 20, 2010
Buick is sponsoring online a blogging program from Foodbuzz.com, says the onli ...
- Spicy Chicken A Decades-Old Trend
Around the Net In Brand Marketing, Thom Forbes - Monday, September 20, 2010
...
- Who Pays A Lot For Groceries?
Marketing Daily, - Monday, September 20, 2010
Top 10 DMAs in which reside adults who spent more than $2 ...
- Organic Valley Asks Collegians 'Who's Your Farmer?'
Marketing Daily, Tanya Gazdik - Friday, September 17, 2010
The tour is being promoted on the company's Web site at www.organicvalley.coop/Generati ...
- PureCircle Campaign Aims To Raise Stevia Labeling Awareness
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
The world's largest supplier of stevia sweetener, PureCircle has introduced a campai ...