Stride brand gum has launched a new Facebook campaign targeting teens.
The program, "Change Your Flavor, Change Your Life," allows site visitors to superimpose images of themselves and others into adventure or outlandish scenarios, and create a virtual photo album of the shots for social media.
The effort supports the brand's Willy Wonka-esque "Shift" gum that changes flavor from Berry-to-Mint or Citrus-to-Mint.