- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- Food, Beverage Makers Pledge To Slash Calories
Marketing Daily, Karlene Lukovitz - Tuesday, May 18, 2010
In the latest move emphasizing that they're fully on board the anti-obesi ...
- Some Stunt Foods Succeed, Others Fall Flat On Their Buns
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
Speaking of whimsical, Bill Briggs offers a rundown of 12 flashy fast-fo ...
- Think Twice Before Choosing A Singular Name For Your Product
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
Gregg Lipman, managing partner at strategic branding consultancy CBX, says that "he ...
- DQ, Oreo Partner On Blizzard 25th Anniversary
Marketing Daily, Karlene Lukovitz - Monday, May 17, 2010
Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is t ...
- Heinz Ketchup Getting A Little Less Salty In Its Old Age
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
Heinz is reducing the salt content in its ketchup by about 1 ...
- Cosby At The Center Of New Integrated Campaign For Jell-O
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
...
- M&M's Signs With Sean Combs For Color Party
Marketing Daily, - Thursday, May 13, 2010
Combs, known for his White Party, where everyone who attends has ...
- IOM: Food, Drug Claims Need Same Evaluation
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
The medical experts who wrote the report stressed that foods potentially prese ...
- Who Buys Salsa?
Marketing Daily, - Thursday, May 13, 2010
Top 10 DMAs in which reside adults who used salsa in t ...
- Hispanic Marketing Giant Henry Cardenas Goes The Extra Step
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
Melissa Harris writes that event promoter Henry Cardenas is one of tho ...
- Kids Snacks: Yogurt Shows Biggest Consumption Rise
Marketing Daily, - Tuesday, May 11, 2010
While fresh fruit remains the most-consumed kids snack, refrigerated yogurt showed t ...
- Task Force Releases Obesity Recommendations
Marketing Daily, Karlene Lukovitz - Tuesday, May 11, 2010
Many of the core marketing recommendations largely reaffirm work or discussions alrea ...
- Taye Diggs To Do Virtual Book Reading For Alpo
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
The book, a "how-to manual written by 20 'paw-thors'," was compiled fr ...
- Gen Y, Health-Conscious Diners Key Opportunities
Marketing Daily, Karlene Lukovitz - Friday, May 7, 2010
Packaged Facts suggests marketers offer new menu items to create brand attachme ...
- Beef Producers Promote 29 Varieties Of Lean In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, May 7, 2010
The National Cattlemen's Beef Association has broken a series of print a ...
- Constellation Brands Targets Younger, Tech-Savvy Wine Drinkers
Around the Net In Brand Marketing, Thom Forbes - Friday, May 7, 2010
Constellation Brands, the world's largest wine producer whose 75 labels include Robe ...
- Scripps TV Posts 28% Profit Rise, Cooking Channel Fired Up
MediaDailyNews, David Goetzl - Thursday, May 6, 2010
Profit for the Scripps networks division was up 28% to $186 millio ...
- Power Rangers Guru Launches Saban Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Haim Saban, the guy who made "Mighty Morphin Power Rangers" a bra ...
- Virgin America Partners With Wine Expert
Marketing Daily, - Wednesday, May 5, 2010
Gary Vaynerchuk's Wine Library TV will also make its debut this mon ...
- P&G Moves Into Pet Category Naturals
Marketing Daily, - Wednesday, May 5, 2010
The company says the move gives P&G a foothold in the "holist ...
- CPGs, Restaurants Shift Capital Spending Overseas
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Major packaged food and beverage companies and restaurant chains alike are shifti ...
- Newly Introduced Congressional Bill Tackles Obesity
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Rick Wolford, chairman of GMA's board of directors and chairman, president a ...
- Schwan's Taps Bob Corscadden For CMO
Marketing Daily, - Tuesday, May 4, 2010
A veteran of Tyson Foods, Inc., which the press release calls "t ...
- Industry, Media Launch Obesity-Fighting Platform
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
The new online initiative aims to encourage healthy-weight initiatives for children ...
- Al Fresco Markets 'Refreshed' Brand Image
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
Al Fresco, the country's leading all-natural chicken sausage, has updated its lo ...
- Good Humor Celebrates 90th Anniversary
Marketing Daily, - Monday, May 3, 2010
Good Humor is launching summer programs to commemorate its 90th anniversary. T ...
- Kraft Cinema Program Debut Drives Interactivity
Marketing Daily, Karlene Lukovitz - Monday, May 3, 2010
The deal makes Kraft the first food company to create long-form conte ...
- Scripps Heats Up Cooking Channel
Around the Net In Media, Fern Siegel - Thursday, April 29, 2010
The Cooking Channel will enjoy a faster growth curve than the Fo ...
- Who Barbecues?
Marketing Daily, - Friday, April 30, 2010
Top 10 DMAs in which reside adults who barbecued in the la ...