- Ben & Jerry's To Co-Sponsor White House Rally
Marketing Daily, - Wednesday, September 15, 2010
Socially conscious ice cream maker Ben & Jerry's is co-sponsoring a ral ...
- Spanfeller Media Group Readies 'Daily Meal'
Online Media Daily, Gavin O'Malley - Wednesday, September 15, 2010
New details emerged Wednesday regarding Spanfeller Media Group -- the startup l ...
- Pepsi Is Back In The Big Game
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
After a year off, beverage giant Pepsi will be back in t ...
- High Fructose Corn Syrup Wants A Sweeter Name
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
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- Newman's Own Lets Food 'Speak for Itself'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
In its first major effort since the death of its namesake ...
- Packaged Food Manufacturers Rethink School Lunch
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
Emily Bryson York reports that the demand for convenient packaged food th ...
- Sara Lee Deli Intros Lunch Challenges Contest
Marketing Daily, Karlene Lukovitz - Monday, September 13, 2010
"What's Your Lunchtime Challenge?" asks moms to submit a short essay a ...
- Musselman's Likens Apple-growing To Child-rearing In New Effort
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
In a new marketing effort this week, Musselman's is playing the emoti ...
- Kraft Testing Interactive Vending Machines
Marketing Daily, Karlene Lukovitz - Friday, September 10, 2010
The machines feature a 46" Samsung LCD touchscreen panel in place ...
- P&G Veteran Exec Joins Welch's As CMO
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
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- Campbell's Launches $100M Push
Around the Net In Media, Fern Siegel - Wednesday, September 8, 2010
Campbell Soup kicked off the first umbrella campaign for all of i ...
- Fox Serves Up More 'Master Chef'
Around the Net In Media, Fern Siegel - Wednesday, September 8, 2010
Fox has picked up a second season of "MasterChef," the standout reali ...
- Building A Better Burger, One Tweet At A Time
Around the Net In Online Marketing, John Capone - Wednesday, September 8, 2010
One NYC burger place thinks it has a handle on this who ...
- Telemundo's 'Alguien' Weaves Yoplait Into Series
MediaDailyNews, David Goetzl - Wednesday, September 8, 2010
In line with its efforts to entice advertisers with an opportunity f ...
- This Is Not Your Mother's Brown Bag Lunch
Engage:Moms, Camilla Retecki - Wednesday, September 8, 2010
Seeking convenient alternatives to modify their family's eating habits, Moms will substitu ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- Earth's Best Baby Food Sponsors Playdate Parties
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2010
Hain Celestial Group's Earth's Best is marking its 25th anniversary by sponsori ...
- Campbell Soup Plans Marketing Drive
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
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- UN Calls Meeting On Food Price Concerns
Around the Net In Brand Marketing, Thom Forbes - Friday, September 3, 2010
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- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- Aetna Enlists KitchenAid, Lowe's For 'Food Fight'
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2010
The initiative, from G2 USA, includes an online recipe contest, live cooko ...
- Mag Bag: 'Gourmet' Makes Partial Print Comeback
MediaDailyNews, Erik Sass - Thursday, September 2, 2010
After being folded by Conde Nast last October, Gourmet is creeping bac ...
- FTC Subpoenas 48 Food Companies About Marketing to Kids
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
"This is a follow-up to measure the effects that self-regulation has h ...
- Bravo Adds New Sponsors For 'Top Chef Just Desserts'
MediaDailyNews, - Wednesday, September 1, 2010
Bravo announced partnerships with Breyers, Dawn, Extra Dessert Delights Gum and Godi ...
- Wasa Facebook Community Offers 'Snackspiration'
Marketing Daily, Karlene Lukovitz - Tuesday, August 31, 2010
A core goal of the community is enabling fans to educate othe ...
- Lindt Ads Serve Up Tennis Star Federer
Marketing Daily, Karlene Lukovitz - Monday, August 30, 2010
The 30-second spot, initially airing in a two-week national flight corresponding wi ...
- Licorice Co. Launches Social Media Campaign
Marketing Daily, Aaron Baar - Monday, August 30, 2010
The site, which went live Friday, is closely tied to Facebook a ...
- Marie Callender's Launches Campaign Featuring Two New Lines
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
A new "Time to savor" campaign for ConAgra's Marie Callender's brand featur ...
- Egg Industry Resorts To Blaming The Victim In Recall, Critics Say
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
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- Baby Carrots Take On Junk Food With Hip Marketing Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
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