Around the Net
Marie Callender's Launches Campaign Featuring Two New Lines
- Brandweek, Monday, August 30, 2010 10:58 AM
"Somewhere along the line in our busy, time-pressed lives, we've forgotten about the pleasure and
comfort of a good, sit-down meal," says brand director Jennifer Freeman.
The campaign includes TV spots, radio, interactive, PR, social media and in-store, following a larger push by ConAgra to expand the microwavable and steaming portion of its shelf stable and frozen foods business.
