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Marie Callender's Launches Campaign Featuring Two New Lines

A new "Time to savor" campaign for ConAgra's Marie Callender's brand features two varieties that launched this summer: Fresh Flavor Steamers, which boast popular cuisines like Asian, American and Mexican, and Bakes, a comfort food line with a modern twist, Elaine Wong reports.

"Somewhere along the line in our busy, time-pressed lives, we've forgotten about the pleasure and comfort of a good, sit-down meal," says brand director Jennifer Freeman.

The campaign includes TV spots, radio, interactive, PR, social media and in-store, following a larger push by ConAgra to expand the microwavable and steaming portion of its shelf stable and frozen foods business.

Read the whole story at Brandweek »

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