- Hillshire Farm Sweats The Details
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2012
Hillshire Farm's first creative from Y&R New York, including TV which bro ...
- Marketers: Food Elites, Realists Taste The Difference In Shopping
MediaDailyNews, Steve McClellan - Tuesday, September 18, 2012
Shopper marketing specialist on the retail food industry SAI Marketing concludes th ...
- Wonderful Pistachios Unveils New Get Crackin' Ads
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
The latest 15-second videos for Wonderful Pistachios -- a $30-million campaign launchi ...
- Kraft Cheese, Five Guys Promo Helps Feeding America
Marketing Daily, Karlene Lukovitz - Sunday, September 16, 2012
Starting Sept. 17, Kraft American Cheese will donate a meal to Feedi ...
- California's G.M.O Labeling Prop: Brands Caught In Crossfire
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2012
Large food and beverage makers' opposition to California's Proposition 37, which wou ...
- Surprise: Subway Has 'Most-Loved' Cookies
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2012
While Oreos generate the most social buzz, Subway's cookies are the "mo ...
- Whole Foods Touts Cheese Whizzes
Marketing Daily, Sarah Mahoney - Tuesday, September 11, 2012
Whole Foods Markets says that of the 121 cheesemongers who aced t ...
- Edible Arrangements Marks Facebook Milestone
Marketing Daily, Tanya Gazdik - Monday, September 10, 2012
Edible Arrangements is marking reaching 500,000 Facebook fans with a series ...
- Mintel Finds Ice Cream Sales Heating Up
Marketing Daily, Karlene Lukovitz - Monday, September 10, 2012
One reason that the category has struggled is that, next to flavo ...
- Oscar Mayer Launches Bartering With Bacon Promo
Marketing Daily, Karlene Lukovitz - Monday, September 10, 2012
Kraft Foods' Oscar Mayer Bacon is sending comedian/actor Josh Sankey across t ...
- 3 Martha Stewart Shows Make Hulu Debut
MediaDailyNews, Fern Siegel - Monday, September 10, 2012
Three popular Martha Stewart shows are coming to Hulu and Hulu P ...
- Kraft's Candy Corn Oreos
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
Kraft Foods Inc. is releasing Candy Corn Oreos ahead of the Hallowe ...
- Kraft Outlines New Companies' Targets
Marketing Daily, Karlene Lukovitz - Friday, September 7, 2012
The EPS range was below some analysts' expectations. Kraft said the compa ...
- Is Organic Better?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 7, 2012
This is a meta story: it's about the NPR having to revis ...
- Campbell's Chunky Revives 'Mama's Boy' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2012
After featuring "regular Joes" in its ads since 2008, Campbell's Chunky so ...
- Mintel: Low/No/Reduced Salt Launches On The Decline
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
Despite increased awareness about the risks of too much sodium in diet ...
- New Skippy PB Offers Less Sodium, Sugar
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
New Skippy Natural Creamy offers one-third less sodium and sugar than i ...
- Campbell Sees U.S. Sales Gains In Fiscal Q4
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Campbell Soup Company saw a 9% gain in its U.S. soup busine ...
- Barilla Plans U.S. Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Italy's Barilla SpA plans to launch a chain of Barilla-branded restaurants ne ...
- Mindshare Wins Smithfield Foods Account
MediaDailyNews, Steve McClellan - Tuesday, September 4, 2012
WPP's Mindshare has been awarded U.S. media planning and buying duties f ...
- Fishing Organizations Plan National Seafood Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
A coalition of 75 fishing-related organizations and states are supporting new legislati ...
- Kraft Spin-off Mondelez To Hold Media Agency Review
Marketing Daily, Steve McClellan - Tuesday, September 4, 2012
Mondelez International is preparing to launch a media agency review, the compa ...
- Metastudy: No Nutritional Advantage In Organic Foods
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 4, 2012
"Something is pulling us toward those organic veggies that are grown witho ...
- Kraft Spinoff Mondelez To Hold Media Agency Review
MediaDailyNews, Steve McClellan - Friday, August 31, 2012
Mondelez International is preparing to launch a media agency review; MediaVest wi ...
- Wheat Thins Fans Check In From Roller Coasters
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2012
Kraft Foods' Wheat Thins has partnered with Six Flags on a uniqu ...
- Campbell Cans Salute Warhol's Iconic Soup Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell ...
- Slim Jim Leverages Facebook Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
The crowdsourcing-driven strategy was responsible for naming the community manager, and fa ...
- Bravo To Launch 'Top Chef' Spinoff
MediaDailyNews, David Goetzl - Monday, August 27, 2012
With Food Network's cooking shows continuing to sizzle, Bravo is launching anoth ...
- The Best Burger Logos
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
The proliferation of nuevo burger joints like Five Guys, Bareburger and Br ...
- Lindt Unveils New Federer TV Ad
Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2012
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lind ...