- Campbell Enlists Celeb Chef In Heart-Health Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 6, 2013
Campbell Soup Company, which has been a sponsor of the American Hea ...
- Kosher Media Network, jmarketing Merge
MediaDailyNews, Fern Siegel - Wednesday, February 6, 2013
Kosher Media Network, publisher of Joy of Kosher and JoyofKosher.com, the world ...
- Peanut Butter & Co Kicks Off 'Taste' Campaign
MediaDailyNews, Steve McClellan - Wednesday, February 6, 2013
New York-based Peanut Butter & Co has just launched its first large-sca ...
- Mr. Peanut Offers Sexy V-Day Video Cards On Facebook
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
That naughty Mr. Peanut is at it again. This time, the icon ...
- Brand Engagement: More Powerful But Rarer Than Ever
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The results of the new 2013 Brand Keys Customer Loyalty Engagement Inde ...
- Jello-O Consoles 49ers' Fans With Pudding Freebies
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
The spot's introducer says: "Congratulations, San Francisco -- you might not ...
- Kraft Sues Cracker Barrel Over Expansion Plans
Marketing Daily - Top of the News, Thom Forbes - Monday, February 4, 2013
So, how many of you just figured that there was some connecti ...
- Canned Foods Get Multi-Year Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 1, 2013
The campaign's kickoff includes a partnership with "The Chew," ABC's daytime fo ...
- Kraft Foods Names Elsner As CMO
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2013
Kraft Foods Group, Inc. has named Deanie Elsner as its first chi ...
- Real Men Will be Wearing Aprons AND Jerseys on Super Bowl Sunday
Engage:Men, - Thursday, January 31, 2013
My gear is ready for Super Bowl Sunday. I've got my te ...
- Safeway, ExxonMobil Partner For Rewards Program
Marketing Daily, Tanya Gazdik - Wednesday, January 30, 2013
Safeway and ExxonMobil have teamed up to provide Safeway shoppers with ...
- Philly Cream Cheese Campaign: We Set the Standard
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2013
This spot and all of the ads tell the "story behind t ...
- Book It: Open Table To Acquire Foodspotting
Online Media Daily, Gavin O'Malley - Tuesday, January 29, 2013
OpenTable, which posts real-time online restaurant reservations for diners, entered into ...
- Mobile Apps Offer Restaurants, Food Brands Marketing Opportunity
Online Media Daily, Gavin O'Malley - Monday, January 28, 2013
The app-driven mobile Web is presenting new opportunities and challenges for fo ...
- Troops To Get Slim Jims Bearing Messages From Home
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
The campaign, created by marketing agency TRIS3CT, is part of Slim Jim ...
- Despite Lower Football Ratings, Bowl May Set Record
Marketing Daily, Sarah Mahoney - Friday, January 25, 2013
While football viewership has been declining, the National Retail Federation is predicti ...
- Wheat Thins: Don't Call Us Crackers; We're Snacks
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 25, 2013
Rather than as a platform for cheese or dips, Wheat Thins a ...
- Popcorn Brand Piggybacks On Monopoly Contest
Marketing Daily, Aaron Baar - Thursday, January 24, 2013
"Our goal was to generate some attraction and make the connection betwe ...
- Goya Intros Hispanic Achievement Award
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
Goya Foods and the Spain-U.S. Chamber of Commerce presented the first annu ...
- Sweeteners & Sweets: New Attitudes, New Strategies
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2013
On one hand, people frequently report that they're trying to eat healthi ...
- ABC Uses East/West Feeds For 'Taste'
MediaDailyNews, David Goetzl - Tuesday, January 22, 2013
ABC will use separate feeds of its new cooking competition series "T ...
- Sugar As 'Toxin' And Other 2013 Food Culture Trends
Marketing Daily, Karlene Lukovitz - Friday, January 18, 2013
Progressive, health and wellness-minded consumers are increasingly concerned about research linking excessi ...
- Organic Food Chain Bars Products Using Cartoon Characters
Marketing Daily, Karlene Lukovitz - Thursday, January 17, 2013
MOM's Organic Market, a 10-store chain in the Washington, D.C./Baltimore area, sa ...
- Wonderful Pistachios, Harlem Globetrotters Partner
Marketing Daily, Karlene Lukovitz - Monday, January 14, 2013
Following last week's news that it will air a Super Bowl ...
- Yummy, Yummy, Yummy - I Have Antibiotics In My Tummy
Garfield at Large, Bob Garfield - Monday, January 14, 2013
Yum Brands Inc., a company that for decades has been serially dishone ...
- Consumer Food Costs Rising
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 11, 2013
Food costs for a family of four increased more than $2,000 abo ...
- Hedge Fund Managers At Odds Over Herbalife
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 10, 2013
One of the hedge fund managers, William Ackman, claims that the compan ...
- America's Favorite Snack: Fresh Fruit
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 10, 2013
According to a new study by NPD, fresh fruit is the mo ...
- 'Psy' Does Super Bowl Ad For Wonderful Pistachios
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Wonderful Pistachios originally planned to run two different, 15-second ads, but chang ...
- Doritos Reveals 'Crash The Super Bowl' Finalists
Marketing Daily, Karlene Lukovitz - Wednesday, January 9, 2013
Two of the user-generated videos will air as ads during the Sup ...