- FTC Keeps Eye On Industry Self-Regulation
Marketing Daily, Karl Greenberg - Wednesday, October 7, 2009
An attorney with the Federal Trade Commission's division of advertising practices sa ...
- General Mills Partners With Yahoo For 'Vitality'
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2009
In an effort to connect with Boomers in ways that resonate be ...
- Diamond Foods Debuts 1st Triple-Brand Effort
Marketing Daily, Karlene Lukovitz - Wednesday, October 7, 2009
The "Feed Your Fingers" campaign, to run from October through February, wi ...
- Frito-Lay Promotes Ann Mukherjee To CMO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
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- Just An Online Minute... Mediabistro Follows This Course With Discourse
Just An Online Minute, Kelly Samardak - Tuesday, October 6, 2009
As I write this, I'm thinking about the F.T.C ruling on disclosur ...
- Ethical Products Buck Recession, Gain 9% This Year
Marketing Daily, - Monday, October 5, 2009
Despite the recession, the U.S. appetite for ethical products - those th ...
- FTC Plans Effort To Educate Kids About Advertising
Marketing Daily, Karl Greenberg - Monday, October 5, 2009
"The distinction between ads and other content is often blurred to t ...
- F&B's, Retailers Lead New Anti-Obesity Coalition
Marketing Daily, Karlene Lukovitz - Monday, October 5, 2009
An unprecedented coalition of more than 40 retailers, food and beverage manufacturer ...
- Pistachio Industry Hopes To Sell Nuts With Sexual Innuendo
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
In the wake of a devastating product recall last spring, the pistach ...
- Kraft Rebooting ISnack 2.0 Name Down Under
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Apparently crowdsourcing the name of the new version of Vegemite -- iSna ...
- Kraft Pays 'Kitchenista' Bloggers To Spread Word On Velveeta
Around the Net In Brand Marketing, Thom Forbes - Friday, October 2, 2009
Five popular bloggers known as Kitchenistas are spreading the word about Kraf ...
- Danone Ends Joint Ventures With China's Wahaha, Sells Stake
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
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- Hershey Unlikely To Bid For Cadbury
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
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- Sales Of Potato Chips Thriving In Recession
Marketing Daily, Karlene Lukovitz - Wednesday, September 30, 2009
Potato chip sales have leaped by 22% since the economy started ...
- Frito-Lay In Exclusive Deal With 'Reader's Digest'
Marketing Daily, Aaron Baar - Wednesday, September 30, 2009
The company's True North snack brand has signed on as the exclusi ...
- Vegemite 2.0 Developments Offers Insight Into The New Kraft
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Ilan Brat writes that the launch of a lighter version of Vegemi ...
- Let's Limit Our Intake Of Corn-Syrup Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Dan Neal takes a look at the full-page newspaper ads that a ...
- Why Kobe Holds The Cards In New Marketing Deal
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
Kobe Bryant has signed an exclusive deal to become the face o ...
- 7-Eleven Brings Japanime 'Domo' In-Store
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketi ...
- Hostess Dangles $1M In Halloween Promotion
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp ...
- Del Monte Sponsors Kids Recipe Contest
Marketing Daily, Tanya Gazdik - Tuesday, September 29, 2009
The contest requires entrants to develop or modify an existing recipe ...
- Early Products Containing Stevia May Taint Consumer Perception
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 29, 2009
A senior analyst at Mintel says that some of the stevia-sweetened produc ...
- Smucker's Gives Away 20K Coupons In One Morning
Marketing Daily, Karlene Lukovitz - Monday, September 28, 2009
The promotion's premise is based on a survey of 1,520 moms (8 ...
- Jamaican Banana Firm Works To Rebrand Itself
Around the Net In Brand Marketing, Thom Forbes - Monday, September 28, 2009
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- Tasty Baking Inks Deal With Pittsburgh Steelers
Marketing Daily, - Saturday, September 26, 2009
Tasty Baking Company, maker of Tastykake snack products, has signed a multi-yea ...
- Little Debbie's Chocolate Cupcakes Resolve Disputes
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 24, 2009
Just in time for the holiday put-on-the-poundage season, Little Debbie's marketing te ...
- Mars Shuffles Agency Tasks
Marketing Daily, - Wednesday, September 23, 2009
Mars, Incorporated will reorganize the assignments of its current four agency partne ...
- Altoids, Fox Partner On Online And Mobile Series
Marketing Daily, Karlene Lukovitz - Wednesday, September 23, 2009
Making the series available to fans "on the go" via mobile pho ...
- Whole Foods Savors Partnership With 'Top Chef'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 23, 2009
Whole Foods, the official grocer for Bravo's six-year-old hit show "Top Chef ...
- Seth Green On Board As Butterfinger 'Mouthpiece'
Marketing Daily, Karlene Lukovitz - Tuesday, September 22, 2009
Butterfinger continues to reveal components of its comedy-focused marketing plan. In t ...