• Brandweek, Thursday, February 11, 2010 10:38 AM

As consumers eat more frozen and shelf-stable meals at home to pinch pennies, Stouffer's "Let's Fix Dinner" challenge has entered its second year with a new campaign encouraging parents to eat more of its offerings with their children, Elaine Wong reports.

Stouffer's has partnered with the National Center for Addiction and Substance Abuse (CASA) at Columbia University, which has published research that finds that children in families that routinely eat dinner together are "less likely to smoke, drink or use drugs." The new campaign includes an online component where consumers can track the dinnertime routines of five families and take the "Let's Fix Dinner Challenge" themselves.

"Can you give your daughter a better body image by setting the table?" asks a voiceover in one TV spot. "Could placemats help keep your kids off drugs? Are your kids more likely to talk when their mouths are full? What can more dinners together do for your family?"

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