- Microsoft Readies Ad-Supported Xbox Cloud Gaming
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Xbox Cloud Gaming service is limited to players who have Microsoft's ga ...
- Cineverse, GameStop Promote 'Return To Silent Hill' Film
Marketing Daily, Danielle Oster - Thursday, January 15, 2026
The entertainment company partnered with the gaming retailer for a "Silent Hi ...
- Mobile App Economy Sees More In-App Spending, Subscription Reliance
MediaDailyNews, Colin Kirkland - Thursday, January 15, 2026
Marketers, app developers and publishers saw consumers spending more money on mobi ...
- Roblox Age-Verification Faces Widespread Criticism
MediaDailyNews, Colin Kirkland - Thursday, January 15, 2026
Roblox is under fire from players, developers and child safety experts f ...
- Meta Plans Reality Labs Job Cuts, Pivots Further Away From Metaverse Focus
MediaDailyNews, Colin Kirkland - Tuesday, January 13, 2026
Meta plans to cut around 10% of employees within the division w ...
- High-End Video Console Games Get Strong Demand From Hollywood
Advanced TV Insider, Wayne Friedman - Wednesday, January 7, 2026
Over the last five years, video game adaptations have grown to 2 ...
- Threads Reportedly Testing Chat-Based Gaming
MediaDailyNews, Colin Kirkland - Tuesday, January 6, 2026
As Threads continues to grow, it is experimenting with a gaming featu ...
- TikTok Launches Immersive Hub For Sponsored Sports Content
MediaDailyNews, Colin Kirkland - Monday, January 5, 2026
"TikTok GamePlan," a new in-app resource, is intended to help official spor ...
- Brands Flocked To Roblox In 2025
Marketing Daily, Danielle Oster - Wednesday, December 31, 2025
A report details 600 brand activations on Roblox across categories including to ...
- Adidas Expands Youth-Centric Minecraft Product Launch For Holidays
MediaDailyNews, Colin Kirkland - Monday, December 29, 2025
The holiday product collection in partnership with Minecraft marks an IRL expansi ...
- MrBeast To Feature Starbucks In Upcoming Reality Show Season
MediaDailyNews, Colin Kirkland - Monday, December 29, 2025
Amazon Prime's reality show "Beast Games: Strong vs. Smart," owned and host ...
- Report On Women In Gaming Shows Missed Opportunities For Brands
Marketing Daily, Danielle Oster - Wednesday, December 24, 2025
Women are shaping gaming's future by "driving demand for deeper customization, strong ...
- Roblox Boosts Player Engagement, Attracts More Major Brands: Report
MediaDailyNews, Colin Kirkland - Friday, December 19, 2025
Roblox has seen steady growth this year, onboarding more Fortune 500 a ...
- Netflix Buys Avatar-Creation Company For In-Game User Personas
MediaDailyNews, Colin Kirkland - Friday, December 19, 2025
Netflix plans to use Ready Player Me's tools and infrastructure to invi ...
- Blizzard's 'Diablo' Video Game Brings Hell To City Of Angels
Marketing Daily, Danielle Oster - Thursday, December 18, 2025
Blizzard Entertainment staged a procession of hearses carrying apocalyptic messages across L.A ...
- YouTube Tests User Game-Building With Google's LLM
MediaDailyNews, Colin Kirkland - Tuesday, December 16, 2025
According to a YouTube Gaming post, the "Playables Builder" closed Beta te ...
- Florida Sues Roblox, Alleges Failure To Protect Children
MediaDailyNews, Wendy Davis - Friday, December 12, 2025
"Roblox aggressively markets to young children, but fails to protect them fr ...
- Discord Brings Developer-Led Commerce To Gaming Communities
MediaDailyNews, Colin Kirkland - Tuesday, December 2, 2025
With new in-app ecommerce options, Discord says it now allows gamers ...
- Netflix's 'Party Games': What's The Game Plan?
TV Watch, Wayne Friedman - Wednesday, December 3, 2025
The effort is intended to bring more viewers to engage with conten ...
- NHL, Apple Return With Made On iPad Campaign
Marketing Daily, Tanya Gazdik - Monday, November 24, 2025
A new digital series follows the collaborative process, revealing how these concep ...
- Roblox Expands Creator Access To IP-Licensed Game Creation
MediaDailyNews, Colin Kirkland - Tuesday, November 11, 2025
Roblox is enabling more developers to access and utilize licensed intellectual proper ...
- Reddit Tests Customizable, Playable Ad Types
MediaDailyNews, Colin Kirkland - Monday, November 10, 2025
Reddit is testing a customizable interactive ad format with select advertisers. "Interacti ...
- Google, Epic Agree To Settle Antitrust Battle
MediaDailyNews, Wendy Davis - Wednesday, November 5, 2025
Google and Fortnite developer Epic Games have agreed to resolve a hi ...
- Alienware Peers Into 'Parallel Realities,' VML Disrupts Traditional Ads
MAD, Fern Siegel - Tuesday, November 4, 2025
The agency's creative invites gamers to go on adventures. ...
- Tech Groups Blast Antitrust Injunction Against Google
MediaDailyNews, Wendy Davis - Tuesday, November 4, 2025
Tech industry groups NetChoice and Chamber of Progress are urging the Supre ...
- 'Clash Of Clans' Extends 'Barbarian Look-Alike Contest' To Social Media
Marketing Daily, Danielle Oster - Saturday, November 1, 2025
Mobile game company Supercell began its promotion of game's "most iconic characte ...
- Snapchat, Xbox Go Lunar With AR Lens
MediaDailyNews, Colin Kirkland - Thursday, October 30, 2025
Snapchat has announced its first Lens designed to scan the surface ...
- Legacy Media's Cloudy Future: Video Game, Social Media Use Still Rising
Advanced TV Insider, Wayne Friedman - Thursday, October 30, 2025
Video game users ages 16-24 only give 19% of their weekly ti ...
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
Media Insider, Dave Morgan - Thursday, October 30, 2025
Is growing gambling's share of after-tax dollars of Americans a good thi ...
- Gaming Rivals Television As Core Entertainment For U.S. Households
Research Intelligencer, Robert Williams - Tuesday, October 28, 2025
Gamers now spend as much time playing video games as they ...