- Report: Gaming Publishers Not Getting Money's Worth On Ad Spend, Need To Become More Social
Online Media Daily, John Capone - Tuesday, March 2, 2010
Gaming companies could be wasting their time (and a lot of mone ...
- Random House Unit Developing Videogame Stories, Characters
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
Hungry for new ways to generate sales, Random House is peddling t ...
- Disney Uses Comics, Games To Capture Boys
Around the Net In Media, Fern Siegel - Friday, February 26, 2010
Disney Chief Executive Officer Robert Iger is on a spending spree ...
- Hooked Media Launches Yoo-Mee Community Gaming Platform
Online Media Daily, - Thursday, February 25, 2010
Hooked Media Group, a social gaming company backed by $4.5 million ...
- Complaint Alleges Zynga Helps Create 'ScamVille' Ads, Seeks Class-Action Status
Online Media Daily, Wendy Davis - Tuesday, February 23, 2010
A consumer suing gaming company Zynga alleges in new court papers th ...
- WildTangent Gives Brands Ad Platform To Reward Gamers
Online Media Daily, Laurie Sullivan - Tuesday, February 23, 2010
WildTangent introduced an advertising platform Tuesday giving marketers a way to rewa ...
- Gaming Grabs Gals
Research Brief, Jack Loechner - Wednesday, February 24, 2010
A study from Q Interactive and Social Media World Forum of mo ...
- Gaming Ad Platform Aims For Eyeballs
Around the Net In Online Marketing, John Capone - Tuesday, February 23, 2010
Wild Tangent a gaming ad network has announced an effort it hop ...
- Women Give Pay-To-Play Game Model Thumbs Down
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
Most women enjoy shopping and spending money. Some even consider it mindle ...
- Should Adobe Build An Ad Network?
Gaming Insider, Josh Lovison - Friday, February 19, 2010
Adobe is at an interesting crossroads. In terms of online media, t ...
- Waldo Envy: The Newest Sharing Syndrome
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
Some big brands are loving the idea of location-based check-ins and gami ...
- Games For Adults
Gaming Insider, Shankar Gupta - Friday, February 12, 2010
Whenever a controversy around video game censorship arises, the main argument advanc ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- Disney Pushes 'Alice' Through The Mobile Looking Glass
Online Media Daily, Mark Walsh - Thursday, February 11, 2010
Has Disney gone down the rabbit hole? The mobile effort behind T ...
- Break Media Plays Nice With Gaming Site FileFront
Online Media Daily, Gavin O'Malley - Thursday, February 11, 2010
Men's focused media publisher Break Media on Thursday announced the acquisition ...
- Real Brand Opportunities In A Virtual Economy
Marketing Daily, Jennifer Bartlett - Monday, February 8, 2010
Casual and social focused games are serious business for advertisers looking f ...
- Dish To Carry Tetris Interactive Games
MediaDailyNews, David Goetzl - Friday, February 5, 2010
Wildly successful video game Tetris is now playable with the remote contr ...
- The Power Of Personalized Content
Gaming Insider, Josh Lovison - Friday, February 5, 2010
"Mass Effect 2" was released last week, and it's been an amazi ...
- EA Teams Up With Doritos For Bowl Promo
Marketing Daily, Aaron Baar - Thursday, February 4, 2010
Super Bowl Sunday means two things for most Americans: Snacks and Footbal ...
- EA Games Books Heavy TV Ad Schedule
Marketing Daily, Aaron Baar - Tuesday, February 2, 2010
The strategy of booking appointment television (such as live sporting events a ...
- Game On: EA Books Appointment TV
MediaDailyNews, Aaron Baar - Tuesday, February 2, 2010
In the past few weeks, EA Games has booked TV advertising ti ...
- 2K Sports Dangles $1M In MLB Game Contest
Marketing Daily, - Friday, January 29, 2010
Game developer 2K Sports will give a $1 million cash prize ...
- Drumroll Drums Up Recruits for Future War On Facebook
Online Media Daily, Erik Sass - Monday, February 1, 2010
Last week brought the official launch of "MAG," a new multiplayer first-person-shoot ...
- Gaming Potential Of IPad May Fall Short
Gaming Insider, Shankar Gupta - Friday, January 29, 2010
Apple's hype-laden announcement of the iPad has come and gone, along wi ...
- Winners Of Doritos Contest To Have Ideas Made Into Xbox Games
Marketing Daily, - Monday, January 25, 2010
Jill Robertson, of Raleigh, N.C., and Justin Carpenter of Ogden, Utah, wi ...
- Will Net Neutrality Kill Cloud Gaming?
Gaming Insider, Josh Lovison - Monday, January 25, 2010
The title of this post is "Will Net Neutrality Kill Cloud Gaming ...
- EA To Tout 'Mass Effect' In 2-Minute Ad Pod
Marketing Daily, Aaron Baar - Friday, January 22, 2010
EA's BioWare division has bought out an entire commercial pod in Sunday ...
- Rodriguez Leaves Microsoft
Online Media Daily, Gavin O'Malley - Friday, January 22, 2010
As part of a broader restructuring effort, Microsoft on Friday said ...
- Del Taco Ties In With Star Trek Online
Marketing Daily, - Thursday, January 21, 2010
Through a deal with Atari, the Del Taco Mexican restaurant chain wi ...
- Ford Drives Taurus Through 'White Collar' Game
Marketing Daily, Karl Greenberg - Wednesday, January 20, 2010
Ford has put its Taurus sedan in an online interactive game th ...