- Gaming Use Brings More Men To TV
MediaDailyNews, Wayne Friedman - Tuesday, October 9, 2012
Although TV prime time and other day-part viewing has been largely dominat ...
- AOL Reboots Games.com
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, October 9, 2012
AOL this week is relaunching Games.com, featuring a library of more th ...
- Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
Sony Computer Entertainment and Bridgestone Tire have gone to court over a ...
- Zynga Lowers Yearly Projections
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, October 5, 2012
Just when you thought things couldn’t get any worse for Zynga, t ...
- Zynga Forecasts Q3 Loss, Lowers Outlook
Raw, Mark Walsh - Thursday, October 4, 2012
More bad news from beleaguered social games maker Zynga. The company ...
- Fiat Plays Monopoly With McDonald's
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Fiat and McDonald's are taking a chance on the 20th anniversary ...
- Xbox Faces Challenge From Cable TV
Around the Net In Media, Phyllis Fine - Tuesday, September 25, 2012
Tests of video games on the TV (or "cloud gaming") "are like ...
- Game On: EA, Google Find Predictive Behavior In Search Data
Online Media Daily, Laurie Sullivan - Monday, September 24, 2012
Google released a study Monday demonstrating how search can predict the dema ...
- Group Bails On European Online Poker Operations
Around the Net In OMD Europe, Tanya Gazdik - Friday, September 21, 2012
International Game Technology has quietly pulled the plug on its online pok ...
- The Breeders' Cup Launches Digital Game
Marketing Daily, Karl Greenberg - Thursday, September 20, 2012
The Breeders' Cup has launched "Blazing Silks, Breeders' Cup Edition," an interacti ...
- Mobile Gamer Scopely Gets $8.5M
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 20, 2012
Mobile developer Scopely has raised $8.5 million in financing to build a ...
- Nintendo Cultivates Female Gamers
Marketing Daily, Aaron Baar - Wednesday, September 19, 2012
Nintendo is looking to attract more women to its ranks of player ...
- Kindle, Plug-in Media To Produce Online Games
Around the Net In OMD Europe, Nina Lentini - Saturday, September 15, 2012
UK-based family entertainment producer Kindle Entertainment and digital media prodco Plug-in Med ...
- Witches Brew Social Game For T-Mobile
Marketing Daily, Aaron Baar - Friday, September 14, 2012
T-Mobile is moving into the social gaming world by sponsoring a soci ...
- ComEd Educates Through Games
Marketing Daily, Aaron Baar - Monday, September 17, 2012
Electric utility ComEd has unveiled four online games designed to teach consume ...
- PopCap, ADA Look To Prevent 'Zombiemouth'
Marketing Daily, Aaron Baar - Monday, September 10, 2012
Halloween is a time of zombies. As such, PopCap Games, maker ...
- iOS Edges Up On Millennial Network Ahead Of iPhone 5 Launch
Online Media Daily, Mark Walsh - Tuesday, September 11, 2012
iOS gained back a bit of market share in August, with i ...
- EA Sports Snaps Up Casual Gamers
Marketing Daily, Aaron Baar - Friday, September 7, 2012
"EA was looking for a way to really help drive conversion ...
- Zynga Loses CMO Karp
Raw, Mark Walsh - Monday, September 10, 2012
Jeff Karp, Zynga's chief marketing and revenue officer, is the latest high-lev ...
- Social Networking, Gaming Drive Smartphone Satisfaction
Marketing Daily, Aaron Baar - Thursday, September 6, 2012
"The satisfaction index has gone up across the board," Uma Jha, seni ...
- What Online Porn And Video Games Tell Us About Male Behavior
Engage:Men, David Measer - Tuesday, September 4, 2012
In Martin Amis' latest novel, Lionel Asbo, the titular character wonders alo ...
- Truth Gets Game For Anti-Tobacco Message
Marketing Daily, Karl Greenberg - Tuesday, September 4, 2012
Legacy's "truth" campaign to prevent smoking among youth is launching a n ...
- MTV Political Game A Winner
TV Watch, David Goetzl - Monday, August 27, 2012
You may be a dyed-in-the-wool Massachusetts Democrat appalled that somehow the sta ...
- I thought I knew crazy gamers
Show Daily, Erik Sass - Saturday, August 25, 2012
but Chris Knoch, VP client service, Kenshoo Social, just showed them a ...
- games need to be designed to carry ads
Show Daily, Erik Sass - Saturday, August 25, 2012
"Games need to be designed from the ground up with a scaleab ...
- gaming revenue is bigger than Hollywood
Show Daily, Erik Sass - Saturday, August 25, 2012
Gaming revenue, including console games and casual games (Zynga) is a bigg ...
- education on video games?!
Show Daily, Erik Sass - Saturday, August 25, 2012
Here's an interesting suggestion from Chris Knoch of Kenshoo: incorporating educational incentivizi ...
- ads for virtual goods
Show Daily, Erik Sass - Saturday, August 25, 2012
Virtual goods sales on games last year came to $2.3 billion ...
- Judge Deals Online Poker Winning Hand
Around the Net In Online Marketing, Mark Walsh - Friday, August 24, 2012
Companies from Zynga to Caesar’s Entertainment are seeking to have online pok ...
- XBox Live Adds NBC News App
Around the Net In Media, Phyllis Fine - Wednesday, August 22, 2012
NBC News is the latest content partner added to Microsoft's XBox Liv ...