- Marketers Say They Win With In-Game Ads
Online Media Daily, Laurie Sullivan - Monday, October 20, 2008
T-Mobile has inserted ads in Rockstar Games' new Midnight Club: Los Angel ...
- Don't Believe The Hype: In-Game Advertising Still Faces Challenges
Around the Net In Online Marketing, Staff Writers - Friday, October 17, 2008
A lot of attention is paid in the trade press to in-ga ...
- What Marketers Can Learn from 'Fable II'
Gaming Insider, Josh Lovison - Friday, October 17, 2008
"Fable II" is set to launch this coming week -- it ...
- Kentucky Court Says Gambling Sites Must Restrict Access
Online Media Daily, Wendy Davis - Thursday, October 16, 2008
In a compromise ruling, a judge in Kentucky said Thursday he inten ...
- Obama Changes The Political Game For Ads
Online Media Daily, - Thursday, October 16, 2008
Microsoft in-game advertising subsidiary Massive has begun serving up Barack Obama campai ...
- Most Virtual Gaming Support Is U.S.-Based
Online Media Daily, Gavin O'Malley - Wednesday, October 15, 2008
Venture capital and media firms invested over $148.5 million dollars in ...
- Ultima Game Marketing Is Out Of This World
Around the Net In Online Marketing, Staff Writers - Monday, October 13, 2008
Game designer Richard Garriott has taken video game promotion to a n ...
- Latest Casual Game Hit Breeds Hype
Gaming Insider, Shankar Gupta - Friday, October 10, 2008
Last week Forbes published an article declaiming that video game publishers a ...
- Turner Inks Gaming Deal With SinoTech Group
Online Media Daily, - Thursday, October 9, 2008
Turner Entertainment Networks Asia (TENA) has inked a deal with interactive agen ...
- Google To Sell Ads For Web Games
Around the Net In Online Marketing, Staff Writers - Wednesday, October 8, 2008
...
- Sims Gets Closer To Reality--With More Ads
Around the Net In Online Marketing, Staff Writers - Tuesday, October 7, 2008
The Sims video games franchise has always thrived on realism. Sims characte ...
- Gaming Company Oberon Media Gets $20 Million
Online Media Daily, - Monday, October 6, 2008
Casual games company Oberon Media has raised $20 million from Infinity Equity ...
- Can A Gaming PR Pro Run A Gaming News Site?
Around the Net In Online Marketing, Staff Writers - Friday, October 3, 2008
...
- Activision Blizzard Follows RIAA Lead In Piracy
Around the Net In Online Marketing, Ross Fadner - Wednesday, October 1, 2008
Software or media piracy is a tough thing to combat, and goi ...
- HipChicas.com Targets Tween Latinas with Eco-Friendly Virtual World
Online Media Daily, Tameka Kee - Tuesday, September 30, 2008
Hip Venture Co. is the latest company to enter the crowded virtu ...
- IGA Adds Activision To Stable
Around the Net In Online Marketing, Ross Fadner - Tuesday, September 30, 2008
New York-based IGA Worldwide is adding Activision to its stable, announcing anoth ...
- New Xbox Effort Seeks To Change Hardware's Image
Marketing Daily, Laurie Sullivan - Monday, September 29, 2008
Microsoft executives have been talking up the box's expanded movie and ...
- Electronic Arts Sued Over Spore's Anti-Piracy Software
Online Media Daily, Wendy Davis - Monday, September 29, 2008
Electronic Arts' controversial decision to bundle its new game Spore with digit ...
- Gamers: Brand Influencers When It Comes To Autos
Online Media Daily, Tameka Kee - Monday, September 29, 2008
According to research from Ziff Davis' 1UP Network, gamers are focused ...
- A Casual Week
Gaming Insider, Josh Lovison - Friday, September 26, 2008
It's been an interesting week for casual gaming. One of the ite ...
- Game Company Raises $70 Million In Funding
Around the Net In Online Marketing, Ross Fadner - Wednesday, September 24, 2008
A recession may be looming, but the gaming sector shows no sig ...
- Consoles Gain In Popularity, May Steal Ad Dollars
Online Media Daily, Tameka Kee - Wednesday, September 24, 2008
Worldwide revenues from connected consoles--or gaming systems that are connected to t ...
- Double Fusion Splits Sales Leadership
Online Media Daily, Tameka Kee - Monday, September 22, 2008
Double Fusion has added a pair of sales execs to its roste ...
- Survey Busts Anti-Social Teen Video Game Myth
Around the Net In Brand Marketing, Thom Forbes - Friday, September 19, 2008
A new survey says that 97% of all teenagers 12 to ...
- Good News: Better Game-To-Movie Adaptations Coming
Gaming Insider, Shankar Gupta - Friday, September 19, 2008
It's a fairly well-established trend in the gaming industry that
mov ... - Gamers Next Frontier For Political Ads
MediaDailyNews, Tameka Kee - Thursday, September 18, 2008
Video games could be the next frontier in political advertising, according ...
- Google's Lively Goes Open
Around the Net In Online Marketing, Ross Fadner - Wednesday, September 17, 2008
Lively, Google's virtual world, is opening its platform to third party developer ...
- Games: The Next Frontier In Political Advertising?
Online Media Daily, Tameka Kee - Wednesday, September 17, 2008
Video games could be the next frontier in political advertising, according ...
- EA Ends Bid For Take Two
Around the Net In Online Marketing, Ross Fadner - Tuesday, September 16, 2008
...
- ComScore: Online Games Attract More Females
Online Media Daily, - Tuesday, September 16, 2008
New data from comScore finds that the female audience for online gam ...