- Nintendo CEO Passes Away At 55
Around the Net in Video, P.J. Bednarski - Monday, July 13, 2015
Nintendo President and CEO Satoru Iwata, died on Saturday. He was 5 ...
- Gameloft Solves For Mobile Monetization By Going 100% Direct
Data and Targeting Insider, Steve Smith - Monday, July 13, 2015
Tired of ceding control and revenue share to ad nets and exchange ...
- Marketers Need To Improve Ad Interaction With Mobile Gamers
Mobile Marketing Daily, Ben Frederick - Friday, July 10, 2015
eMarketer says that marketers haven't capitalized on mobile games nearly as mu ...
- Sony, Twitch Let You Live-Stream Games
MoBlog, Erik Sass - Wednesday, July 8, 2015
It's a brave and wonderful new world out there. Sure, Europe ...
- Your Baby May Be Addicted To Computer Games
Around the Net in Video, P.J. Bednarski - Tuesday, July 7, 2015
Pediatricians worldwide are worried about how much, and how early, kids a ...
- Gaming -- Or, Learning the Machine's Language
MoBlog, Steve Smith - Monday, July 6, 2015
Mobile gaming is one of the great unexplained phenomena of our tim ...
- Microsoft Taking Minecraft Into The Classroom
Around the Net In Media, Gavin O'Malley - Wednesday, July 1, 2015
The Microsoft in Education Team is launching a new forum called Minecra ...
- Old Spice New Online Ad Makes A Game Out Of Terry Crews
Around the Net in Video, P.J. Bednarski - Wednesday, July 1, 2015
The inventive ad invites viewers to click on the muscle-bound actor's bod ...
- 21 Million Views For E3 Gaming Conference On Amazon's Twitch
Around the Net in Video, P.J. Bednarski - Tuesday, June 30, 2015
Amazon's Twitch reports 21 million unique viewers watched a total of almo ...
- Oh, Please, King Data, Tell Me A Fragmented 'Story'
Mobile Insider, Steve Smith - Tuesday, June 30, 2015
Forget Cannes. You will think harder about digital "storytelling" in three hou ...
- Our Brains On Trivia Crack: We Still Don't Get Gaming
MoBlog, Steve Smith - Monday, June 29, 2015
Four decades into the interactive gaming era, and marketers still struggle ...
- Oculus Founder: Gamers Will Lead Early Adoption
Around the Net in Mobile, Gavin O'Malley - Monday, June 22, 2015
Despite all the buzz surrounding the first mass-market Oculus Rift, the succe ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, June 18, 2015
Nintendo continues their strong week on social media by focusing on t ...
- William Hill Twitter Ads Banned For Appealing To Children
Around the Net In MAD London, Sean Hargrave - Wednesday, June 17, 2015
The Advertising Standards Authority (ASA) said the ads, which appeared on t ...
- YouTube Gaming Could Be A Real Twitch Killer
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 16, 2015
Ars technical just got a sneak peek at YouTube Gaming, and, ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 16, 2015
Nintendo climbed to the top of the leaderboard with a 40% increa ...
- Uber Uses Mobile Game To Recruit Drivers
MoBlog, Erik Sass - Friday, June 12, 2015
Mass livery service Uber has released a mobile game called Uber Dri ...
- YouTube Gaming Takes On Amazon Twitch
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2015
Google will take on Amazon Twitch with a live streaming gaming si ...
- Oculus Rift Finally Unveiled
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
The final version of the Oculus Rift virtual reality helmet was unveil ...
- Lego Signs Tie-In Deal With The 'Angry Birds' Movie
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Lego has partnered with Rovio Entertainment, creator of the Angry Birds franchis ...
- Pong! Finally A Hall of Fame For Video Games
Around the Net in Video, P.J. Bednarski - Monday, June 8, 2015
The Strong Museum in Rochester, New York, announced its first six of legends ...
- Twitch Will Let Users Co-Stream From E3
Around the Net in Video, P.J. Bednarski - Friday, June 5, 2015
Twitch, the videogame-casting company owned by Amazon, will provide wall-to-wall live coverage of t ...
- Lego Set To Launch Minecraft Rival
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Lego looks set to clash with Microsoft's world-building game Minecraft upon t ...
- Google AdWords Lags In Driving App Installs For Gaming
SearchBlog, Laurie Sullivan - Wednesday, May 27, 2015
Google's search advertising platform AdWords does not drive mobile app installs ...
- 'Clash Of Clans' Should Worry The Ad Industry
Marketing Daily, Bob Gilbreath - Thursday, May 21, 2015
Game makers have figured out something scary: Fewer ads drive greater prof ...
- With Controversy, Energy Drinks Now Saturate Gaming Videos
Around the Net in Video, P.J. Bednarski - Wednesday, May 20, 2015
New "gamer drinks" are sugar-free but laden with caffeine that many thi ...
- Facebook Exploring Games for Messenger
The Social Graf, Erik Sass - Tuesday, May 19, 2015
The new apps for Facebook's Messenger platform have, so far at leas ...
- Betfair Reviews Its GBP15m European Planning And Buying Account
Around the Net In MAD London, Sean Hargrave - Monday, May 18, 2015
The review has been instigated by Betfair's newly appointed Chief Marketing Offic ...
- KitKat Rebrands With 'YouTube My Break' Wrapper
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
KitKat is undertaking its biggest wrapper redesign since the brand came ...
- Betfair Appoints First CMO
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
Betfair has named director of online marketing Johnny Devitt its first chi ...