- Mobile Gaming: Brand Marketers' Best Kept Secret
Mobile Marketing Daily, Shannon Jessup - Monday, September 28, 2015
Brands can no longer deny that mobile games offer the best opportuni ...
- Now DraftKings Lets You Pick An Online Gaming Team
Around the Net in Video, P.J. Bednarski - Thursday, September 24, 2015
Beginning next month, DraftKings is adding competitive video gaming — commonly referr ...
- Microsoft Updates Xbox With Voice Messages
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 23, 2015
Microsoft has added to the Xbox support for voice messages. The n ...
- Where Branding Meets Performance: Merging Mobile Apps And TV Advertising
Mobile Marketing Daily, Djamel Agaoua - Tuesday, September 22, 2015
High-profile TV campaigns have helped ensure that in an environment where ap ...
- DraftKings, FanDuel Spend Millions On Ads
Around the Net in Mobile, Gavin O'Malley - Monday, September 21, 2015
How much are DraftKings and FanDuel spending to blanket the airwaves wi ...
- Why PCH's Liquid Will Gain Ad Agency Budgets
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2015
Liquid, the tech arm of Publishers Clearing House (PCH), plans to transiti ...
- Streaming Subscribers Sue Chicago Over Tax Policy
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, September 14, 2015
In a potentially precedent-setting case, subscribers to streaming services like XBox Li ...
- ASA Clears Paddy Power 'F' Word Sepp Blatter Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
The advertising watchdog has cleared a campaign by bookmaker Paddy Power th ...
- New Apple TV Will Be Gamer Friendly, Offer More Web Content
Around the Net in Video, P.J. Bednarski - Tuesday, September 8, 2015
Apple TV on Wednesday will unveil a brand new version that wi ...
- Mobile Makes TV Marketing Splash
Around the Net in Mobile, Ben Frederick - Thursday, September 3, 2015
Venture Beat is starting a new monthly report with iSpot.tv that trac ...
- FTC: Machinima Broke Law, Starcom Deal For Microsoft Cited
Daily Online Examiner, Wendy Davis - Wednesday, September 2, 2015
Online gaming network Machinima violated laws against deceptive advertising by secretly payi ...
- YouTube Gaming Getting Good Reviews
Around the Net In Media, Gavin O'Malley - Monday, August 31, 2015
The early reviews are in, and Google appears to have done ...
- 'We Did Too Many Things': 'Angry Birds' Maker Rovio To Cut 260 Jobs
Mobile Marketing Daily, Ben Frederick - Wednesday, August 26, 2015
Rovio Entertainment, the maker of mobile game "Angry Birds," announced today th ...
- YouTube Gaming Live Streams Officially Take On Amazon Twitch
Online Video Daily, Laurie Sullivan - Wednesday, August 26, 2015
YouTube took on Amazon Twitch Wednesday with the official launch of YouTu ...
- YouTube Gaming Goes Live
Around the Net in Video, Gavin O'Malley - Wednesday, August 26, 2015
Going up against game-streaming platform Twitch, YouTube has launched its own gami ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, August 26, 2015
Nintendo secured a spot on the leaderboard thanks to the promotion ...
- Flipboard Bows Cinema Loop Video Ads
Online Video Daily, Erik Sass - Monday, August 24, 2015
Digital publishing platform Flipboard is expanding its advertising offerings with a n ...
- Gamergate A Year Later, Women Still Fight For Themselves
Around the Net in Video, P.J. Bednarski - Tuesday, August 18, 2015
A year after Gamergate and the documentary, "GTFO" that documented harassment ...
- Google's Niantic Labs Spins Off Mobile Game From Mother Ship
Mobile Marketing Daily, Laurie Sullivan - Friday, August 14, 2015
Niantic Labs, a combination of location-based gaming and augmented reality, will beco ...
- Sito Mobile Teams With Millennial Media To Push Lottery Game
Mobile Marketing Daily, Ben Frederick - Thursday, August 13, 2015
Mobile engagement platform provider SITO Mobile has partnered with mobile marketplace Millenni ...
- Coral Signs Bookmaking ?Deal With Premier League's Norwich City
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
Norwich City has unveiled a new sponsorship deal with bookmaker Coral, whi ...
- Honey Nut Cheerios' BuzzBee To Assist Angry Birds 2 Players
Marketing Daily, Karlene Lukovitz - Monday, August 3, 2015
Rather than interrupt players to serve an ad, the brand is providi ...
- Microsoft Grabs Gamification Company Incent Games
Around the Net in Mobile, Gavin O'Malley - Monday, August 3, 2015
Microsoft just picked the gamification specialists at Incent Games. “The computing gia ...
- MediaCom Handed GBP15m Betfair European Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The incumbent is the Havas Media Group-owned Arena, which is understood ...
- I'm Not Even A 'Star Wars' Geek, And I Love Its App
Mobile Insider, Steve Smith - Thursday, July 23, 2015
A pair of new branded apps from Disney remind us that ev ...
- Dear Paddy: That Joke Isn't Funny Any More
London Blog, Sean Hargrave - Monday, July 20, 2015
Did you hear the one about the Irish bookmaker whose controversial campaig ...
- NEW! Loyal Gamers Get Tattoos Retouched To Promote Remastered 'Gears Of War'
Out to Launch, Amy Corr - Friday, July 17, 2015
If you've ever doubted the loyalty of gamers, check out these vide ...
- Dave and Busters Revamp Popular Mobile Games
Mobile Marketing Daily, Ben Frederick - Thursday, July 16, 2015
Barbecue restaurant chain Dave and Buster's has remade three of their mo ...
- William Hill Unveils Gambling Accelerator Programme
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
William Hill has launched a "gambling industry first" accelerator programme for start ...
- Facebook Profits From Rise In Video Ads
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, July 14, 2015
Boosting its bottom line, Facebook's video fortunes continue to rise. Video continu ...