- MGM Resorts International Consolidates Ad, Media Duties
MAD, Steve McClellan - Monday, November 30, 2015
Interpublic's McCann has been named lead creative agency after a review a ...
- ironSource Launches Fastest-Growing Apps Tool
Mobile Marketing Daily, Ben Frederick - Tuesday, December 1, 2015
ironSource, a specialist in mobile app distribution and promotion services, launched ...
- Apple Buys Virtual Reality Startup
Around the Net in Video, Gavin O'Malley - Wednesday, November 25, 2015
Apple has reportedly acquired Faceshift -- a Zurich-based startup that can tu ...
- Networks Could Be Impacted By Fantasy Sports Ad Slowdown
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2015
A possible TV advertising slowdown from upstart fantasy sports companies could ha ...
- NY Attorney General Broadens Online Gambling Probe, Subpoenas Yahoo
PolicyBlog, Wendy Davis - Wednesday, November 18, 2015
New York Attorney General Eric Schneiderman's crusade against daily fantasy sports site ...
- What Media Can Learn From PC Video Games
Around the Net in Video, Gavin O'Malley - Tuesday, November 17, 2015
Media firms can learn a lot from the PC video game industry ...
- NY Attorney General Draws First Blood Against FanDuel
PolicyBlog, Wendy Davis - Tuesday, November 17, 2015
New York Attorney General Eric Schneiderman sued fantasy sports FanDuel and DraftKin ...
- Fire Within Her: X-Box Promo Blitz For Latest Tomb Raider Game
MAD, Larissa Faw - Wednesday, November 11, 2015
Razorfish, g-Net Media, Ayzenberg and Wunderman all have roles in the advertisi ...
- New York State Deems Daily Fantasy Sports Gambling Illegal
MediaDailyNews, Wayne Friedman - Wednesday, November 11, 2015
Big TV marketers DraftKings and FanDuel -- daily fantasy sports operations ...
- 'Candy Crush' Creator Delists After Sale To 'Call Of Duty' Maker
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
When King Digital made its stock market debut in March 2014, t ...
- Zynga Beat Q3 Expectations
Around the Net in Mobile, Gavin O'Malley - Wednesday, November 4, 2015
Beating analyst expectations, Zynga brought in about $176 million in bookings with fl ...
- Redskins Player Sues FanDuel
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, November 3, 2015
Washington Redskins receiver Pierre Garcon has sued fantasy sports site FanDuel f ...
- King Digital's $5.9B Price Tag Makes Mobile Sense
MoBlog, Gavin O'Malley - Tuesday, November 3, 2015
Bubble! Like the jerk of a knee, that's how plenty of peop ...
- NBA Owners Invest In Sports Betting Data Firm
Around the Net In Media, Gavin O'Malley - Wednesday, October 28, 2015
Michael Jordan, Mark Cuban and Ted Leonsis are investing millions into Swi ...
- BuzzFeed Protests SXSW Decision To Nix Gaming Panels Over Threats
The Daily Blog, Erik Sass - Tuesday, October 27, 2015
In yet another bizarre and discouraging example of online vitriol spilling ov ...
- Two Top Sports Media Execs Turn To Gaming
Around the Net in Video, P.J. Bednarski - Monday, October 26, 2015
Activision Blizzard Inc., the largest US- based video game creator, is backi ...
- Email Tech Co. Helps Monetize Mobile Gamers
Email Marketing Daily, Jess Nelson - Thursday, October 22, 2015
Sending.io is leveraging email marketing's ROI through email-based loyalty rewards programs f ...
- NCAA Bans Ads For Fantasy Leagues In March Madness, TV College Sports
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2015
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising ...
- Twitch Adds PS4 Streaming App
Around the Net in Mobile, Gavin O'Malley - Wednesday, October 21, 2015
Twitch has launched a full-featured PlayStation 4 client that lets users tu ...
- Vanilla Ice Cream Boring? No Way-Just Ask Vanilla Ice
MAD, Larissa Faw - Monday, October 19, 2015
The rapper is a part of campaign ostensibly aimed at rehabilitating t ...
- Mobile Converts Paying Players Faster Than Web
Around the Net in Mobile, Ben Frederick - Monday, October 19, 2015
According to mobile marketing company Optimove, mobile gaming players convert to payi ...
- YouTube Gaming Adds Perks, Subscription Offshoots
Around the Net in Video, P.J. Bednarski - Friday, October 16, 2015
YouTube Gaming will let users livestream Android games straight from their mobile device ...
- Mobile Marketers Can Expect Changes In CPA Rates In Q4
Mobile Marketing Daily, Ben Frederick - Thursday, October 15, 2015
Costs per action in mobile apps may increase this holiday season. ...
- App Users Spend More Time Playing Games Than Other Activities
Mobile Marketing Daily, Gavin O'Malley - Thursday, October 15, 2015
Despite a variety of other offerings, app users still spend a l ...
- Google's Spinoff Niantic Raises $20 Million, Expands Augmented Reality Gaming Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2015
Google, Nintendo, Pokemon Co., and other investors have infused $20 million ...
- DraftKings, FanDuel Enjoy Higher Entry Revs, Some TV Ad Cuts
MediaDailyNews, Wayne Friedman - Monday, October 12, 2015
Top TV marketers in the daily fantasy sports category, DraftKings and FanDue ...
- ESPN Suspends DraftKings TV Ad Segments
MediaDailyNews, Wayne Friedman - Tuesday, October 6, 2015
ESPN has suspended its branded news segments featuring sports fantasy site DraftKing ...
- Fantasy Scandal: Will Draftkings And FanDuel Change Their TV Advertising?
TV Watch, Wayne Friedman - Wednesday, October 7, 2015
The NFL and other sports leagues have always had an uneasy relationsh ...
- FanDuel, DraftKings Battle For Fantasy Sports Biz
MediaDailyNews, Erik Sass - Tuesday, September 29, 2015
Fantasy sports have become big business and two rival companies, FanDuel a ...
- Oculus Rift Not Merging With Xbox One Anytime Soon
Around the Net in Mobile, Gavin O'Malley - Monday, September 28, 2015
Despite a burgeoning relationship between Microsoft and Oculus, gamers shouldn’t expect ...