ConEd 'Manages' Energy In New B2B Campaign

Con Edison's research has found that businesses think they’ve done all that they can when it comes to energy efficiency, but there are literally thousands of steps they can still take. Now, ConEd is introducing a new business-to-business campaign to educate managers of commercial buildings on how they can save money and protect the environment by taking advantage of energy-efficiency upgrades.

Developed with its agency The Gate | New York, the campaign features print and digital advertising with a real estate focus, including outlets such as the New York Times, Wall Street Journal, Crain’s New York Business, and Real Estate Weekly.  A social media component will launch later this year.  

At the center of the campaign is the microsite that features an interactive, 3D tour of a typical New York City retail and office building. Visitors can go inside places like the building's server room for information on computer room air conditioners and how an equipment upgrade can keep servers and other sensitive information in these rooms from overheating. And the office space tour teaches about savings potential of LED lighting, programmable thermostats and controlled ventilation.



“The microsite is like Fantastic Voyage. But instead of exploring the human body, we explore a building,” stated David Bernstein, chief creative officer of The Gate. “And users can discover all the ways to manage the energy it uses.”

The Gate | New York is part of The Gate Worldwide and has worked with Con Edison since 2013. The agency handles corporate advertising and areas such as energy management gas safety, and storm preparation.

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