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ASA Clears Paddy Power 'F' Word Sepp Blatter Ad

The advertising watchdog has cleared a campaign by bookmaker Paddy Power that called on Fifa president Sepp Blatter to “f**k off”, ruling that it was unlikely to cause widespread offence. The national press ad featured the odds on the candidates to become the next president of football’s world governing body. An image showed Blatter, who at the time was facing allegations of corruption at Fifa, holding up a a piece of paper which said “me”. The ad had the headline: “Just f**k off already!”.

Read the whole story at The Guardian »

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