- King.com Launches Facebook Games In Asia
Around the Net In OMD Europe, Nina Lentini - Sunday, February 24, 2013
Casual social games company King.com is increasing its global footprint with t ...
- Honey Maid Site, TV Spots Spotlight Kids' Creativity
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
The winner and a parent will travel to New York City ...
- Angry Birds Make Brand Move
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Angry Birds games maker Rovio is expanding its brand advertising partnership te ...
- You Attract More Barflies With Fun Than With Savings
Data and Targeting Insider, Steve Smith - Friday, February 15, 2013
Buzztime, the network with more than 15,000 video gaming screens in ba ...
- Why Zynga Won't Get My Dollar
Engage:Men, Keith Blanchard - Thursday, February 14, 2013
I've been playing Scramble With Friends pretty much since the day ...
- The Whole Story: App Usage
Online Media Daily, Mike Bloxham - Thursday, February 14, 2013
Not all apps are created equal - there is a world ...
- Honda Tunes In Grammys With Social Gaming Program
Marketing Daily, Karl Greenberg - Friday, February 8, 2013
Honda got into, and around, Sunday's Grammy Awards on CBS to spotlig ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- MoMinis Rebrands As PlayScape
Online Media Daily, Fern Siegel - Thursday, February 7, 2013
Mobile game publisher MoMinis is rebranding with a new name and lo ...
- Sony Computer Entertainment Taps BBH
Marketing Daily, Aaron Baar - Tuesday, February 5, 2013
Sony Computer Entertainment (basically the division that markets the PlayStation branded system ...
- EA Celebrates Madden's 25th Year
Marketing Daily, Aaron Baar - Sunday, February 3, 2013
In honor of its quarter century of bringing the gridiron into people ...
- Themed Headsets For EA Game
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 1, 2013
Timed with the release of EA's Dead Space 3, Skullcandy subsidiary Ast ...
- How to Use Gamification For Mainstream Consumers, Not Geeks
Gaming Insider, Aydin Acar - Friday, January 25, 2013
The idea of "gamification" has rumbled loud and long throughout the marketi ...
- Golf Channel, WGT Team For Virtual Play
MediaDailyNews, David Goetzl - Friday, January 18, 2013
The Golf Channel has a deal with online game marketer WGT ...
- Atari Files For Bankruptcy
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
Atari Inc. has filed for bankruptcy protection, looking to separate from Fren ...
- Sony Settles With 'Kevin Butler' Actor Over Bridgestone TV Ad
MediaDailyNews, Steve McClellan - Tuesday, January 15, 2013
Sony Computer Entertainment has settled its breach of contract court fight wi ...
- Lipton Gets Into The Dance
Marketing Daily, Aaron Baar - Monday, January 14, 2013
Lipton is teaming with Dance Central 3, a new game on Kine ...
- Honda Hits The Digital Asphalt In Forza Horizon
Marketing Daily, Karl Greenberg - Saturday, January 12, 2013
In addition to downloading Honda cars to play in-game, the program allo ...
- Nissan GT Academy Winners Race Dubai 24
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
Nissan and PlayStation bring the GT Academy program to life this mon ...
- Mobile Game Platform Gets $19M
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 8, 2013
Chartboost, a mobile game discovery and monetization platform, announced $19 million ...
- XBox NUads Pulls TV Into Digital Media Mix
Online Media Daily, Laurie Sullivan - Monday, January 7, 2013
Microsoft released numbers Monday revealing that its NUads Xbox platform attracts 3 ...
- Digital Entertainment Sales Top Billion-Pound Mark
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 2, 2013
Digital sales of music, video and games in the UK crossed mo ...
- The Worst Game Marketing Of 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 2, 2013
Gamemakers make great CGI, but have advertising and marketing campaigns that ne ...
- Q&A: Brendan O'Kane, OtherLevels
Marketing Daily, Aaron Baar - Wednesday, January 2, 2013
It's one thing to attract mobile gamers; it's quite another to ke ...
- Zynga Cutting Titles To Save Tail
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 31, 2012
As promised, Zynga is commencing with a major cost-cutting initiative that wi ...
- The Screens of 2012
Mobile Insider, Steve Smith - Monday, December 31, 2012
Here in the family test lab, every day is a gadget-filled Christma ...
- Contests Powered By Play
Gaming Insider, Stephen Baer - Friday, December 28, 2012
The competition for consumer attention is only intensifying, leaving marketers with so ...
- Mobile Mutes Holiday Cheer For Game And Camera Hardware
MoBlog, Steve Smith - Monday, December 24, 2012
Smartphones and tablets are devouring the middle of the markets for dedicat ...
- Forget The Mass Games, Play Speed DPRK!
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
The eminent Democratic Peoples Republic of Korea (or North Korea, for enemie ...
- Pharma Ads Get Lift In Mobile Games
Online Media Daily, Mark Walsh - Wednesday, December 19, 2012
Mobile gaming and pharmaceutical ads may seem an unlikely combination, but n ...