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The Worst Game Marketing Of 2012

Gamemakers make great CGI, but have advertising and marketing campaigns that need a Pixar-type makeover. How about Sony's PlayStation Vita, whose ads feature a woman with two extra breasts on her back? The ad ran in a French magazine that had a picture of a woman from the neck down with two large breasts on her chest and two more on her back. The caption on the ad, in French, reads, “Twice the touch screens, twice the sensation.” Seriously. Then there's Hitman: Absolution. Publisher Square Enix started off the marketing campaign for its assassination title with a trailer showing the titular hitman punching a cadre of “naughty nuns” in the face. Read on.

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