- Oxygen Puts The 'O' In ShopOholic.com
Online Media Daily, Laurie Sullivan - Monday, November 30, 2009
While ShopOholic.com launched Monday, portions of the site will continue to ro ...
- Augmented Reality To Ramp On Mobile
MoBlog, Mark Walsh - Monday, November 30, 2009
Augmented Reality is generating lots of buzz as an emerging platform f ...
- Scion Unveils Facebook Game To Complement Banner Ads
Online Media Daily, Laurie Sullivan - Wednesday, November 25, 2009
Scion will launch a casual video game Monday on Facebook to unve ...
- Atari Relaunches Web Site With Free Games
Marketing Daily, - Monday, November 23, 2009
Atari, the once iconic video game maker, has relaunched its Atari.com W ...
- Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game
Online Media Daily, Laurie Sullivan - Thursday, November 19, 2009
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the seco ...
- Social Media Fires Up Video Game Marketing
Online Media Daily, Laurie Sullivan - Thursday, November 19, 2009
Facebook and Twitter campaigns have fueled the fire of video game marketi ...
- Scam Ad Suit Targets Facebook
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 19, 2009
Facebook and gaming startup Zynga are the defendants in a federal class-acti ...
- Xbox Social Goes Live
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 17, 2009
Thought video games were already attention-consuming? Facebook and Twitter integration with Microsoft ...
- The Futurist: Let the Games Begin
Media Magazine, Brian Van Eerden - Tuesday, July 14, 2009
Sunday afternoons will never be the same. They can't be. Ever sin ...
- TechCrunch Drags Social Gaming Into The Trenches
Gaming Insider, Josh Lovison - Friday, November 13, 2009
Social gaming is exploding, though currently that turn of phrase has ...
- Microsoft, ComScore Pair For Gaming Measure
Marketing Daily, Aaron Baar - Thursday, November 12, 2009
While the partnership may address the "desperate [need] for credibility" of in-ga ...
- Microsoft's Massive Teams With ComScore To Measure Gaming Ads' Effectiveness
Online Media Daily, Gavin O'Malley - Thursday, November 12, 2009
Microsoft's Massive in-game ad business has tapped comScore to glean greater insig ...
- 'Modern Warfare 2' Sells 7 Million Copies In 24 Hours
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
Beth Snyder Bulik writes that it "looks like a marketing mission accomplish ...
- Xbox To Boost Social With Twitter, Facebook
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 12, 2009
Set to debut next week, the latest Xbox Live network will ...
- Apple Emerges As Nintendo's Game Rival
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 11, 2009
...
- Brands Run After Female Social Gamers
Marketing Daily, Aaron Baar - Tuesday, November 10, 2009
For marketers looking to get into the gaming space, an offer ne ...
- Women Watch Ads In Exchange For Virtual Currency
Online Media Daily, Laurie Sullivan - Wednesday, November 11, 2009
Spending virtual currency in social network games has become a habit f ...
- EA Drops $400M On Causal Game-Maker
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 9, 2009
Further validating casual gaming -- as an industry, if not a pasti ...
- Will Spore Spread On Facebook?
Gaming Insider, Shankar Gupta - Friday, November 6, 2009
Electronic Arts yesterday launched a social extension of one of its h ...
- iPhone Users Sue Gaming Company For Harvesting Cell Numbers
Online Media Daily, Wendy Davis - Thursday, November 5, 2009
Gaming developer Storm8 has been sued for allegedly collecting phone numbers ...
- EA's MLG Live Event Could Rev Declining Sales
Online Media Daily, Laurie Sullivan - Thursday, November 5, 2009
Electronic Arts has partnered with Major League Gaming to offer online a ...
- Harley Taps Davie Brown For Product Placement
Marketing Daily, - Wednesday, November 4, 2009
Seeking to "socialize the sport of motorcycling," Harley-Davidson has signed Hollywood-based Dav ...
- New Nintendo Game Targets Fashionistas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
...
- Video Game Consoles Amp Up The Video
Gaming Insider, Josh Lovison - Friday, October 30, 2009
Game consoles are continuing their stealthy takeover of the living room. We' ...
- Zong Extends Mobile Payment Service To Credit Cards
Online Media Daily, Mark Walsh - Thursday, October 29, 2009
Zong has become a popular payment option in the online games a ...
- Kodak, Monte Cristo Team For Video Game
Marketing Daily, - Friday, October 23, 2009
Eastman Kodak Co. has partnered with game developer Monte Cristo to ...
- The Video Game Hype Machine
Gaming Insider, Shankar Gupta - Friday, October 23, 2009
Early next month, Bioware's "Dragon Age: Origins" will launch, putting the exclamati ...
- VW Goes All Mobile For Launch Of GTI
Marketing Daily, Karl Greenberg - Thursday, October 22, 2009
The program will be promoted on VW.com and the company's Facebook pag ...
- EA Sports Hits The Road For 'FIFA Soccer 10'
Marketing Daily, Aaron Baar - Tuesday, October 20, 2009
The tour includes scheduled stops in cities along the West and Ea ...
- Virtual Game Extends Denny's Allnighter Concept
Marketing Daily, - Monday, October 19, 2009
Denny's has created a digital game that encourages the young audience target ...