Eastman Kodak Co. has partnered with game developer Monte Cristo to be an integral part of the new Cities XL video game, in which players act as mayors of growing cities.
In the game, players
will be able to build a Kodak Express Digital Solutions store and build a replica of Hollywood's Kodak theater in their cities. To add more realism, billboards in the cities will also feature Kodak
branding.--Aaron Baar