- Generation Z Digital Connections
Research Brief, Jack Loechner - Wednesday, January 6, 2016
According to a new Refuel Agency survey, teens (GenZ 13-15) are mo ...
- Centennials: A Connected World With An Eight Second Attention Span
Research Brief, Jack Loechner - Tuesday, December 15, 2015
Centennials were born with technology pervading their everyday lives and don't rememb ...
- It's All About Age
Research Brief, Jack Loechner - Wednesday, December 9, 2015
According to a Nielsen survey of more than 30,000 online consumers acro ...
- Middle-Aged And Gen Z Equally Tech Obsessed At Dinnertimes
Around the Net In MAD London, Sean Hargrave - Wednesday, November 25, 2015
A new report examining the relationship between age and technology usage duri ...
- Social Media Helps Publishers Reach Millennials, Gen Z
The Social Graf, Erik Sass - Tuesday, October 13, 2015
Whatever their potential pitfalls in terms of ownership of content, social med ...
- 3 Corporate Functions That Need To Pay Attention To Gen Z Now
Engage:Teens, Aaron Paquette - Thursday, May 14, 2015
Just when companies are starting to understand Millennials, a new generation ...
- Trans(itioning) Societal Norms
Engage:Teens, Melanie Shreffler - Thursday, April 16, 2015
Millennials were the first generation of youth with a majority to open ...
- Parents Of Teens Are Learning New Roles
Engage:Teens, Allison Talamantez, Danielle Wiley - Thursday, April 2, 2015
A new baby truly only needs food and sleep in the fir ...
- Don't Forget About The Parents Of Generation Z
Engage:Moms, Allison Talamantez, Danielle Wiley - Friday, March 27, 2015
Parents of Generation Z, the name given to those born after 199 ...
- Brands 'On Fleek': Understanding (And Working With) Gen Z
Engage:Teens, Samantha Rothkopf - Thursday, February 26, 2015
At this year's Super Bowl, no ad generated more buzz than P&G ...
- Watch Out Gen Y, Gen Z Is Nipping At Your Heels
Engage:Millennials, Kipp Jarecke-Cheng - Friday, January 23, 2015
Nearly 16 years ago, when I was covering ad-tech for an advertisi ...
- Ford Trend Study Finds Gen Z Ready To Act, Share, And Fail - If Need Be
Marketing Daily, Karl Greenberg - Friday, December 12, 2014
Ford's third annual trend report, overseen by in-house futurist Sheryl Connelly, sa ...
- Brand Strategy For A New Generation
Marketing Daily, Amanda Slavin - Friday, December 5, 2014
I consider Generation Z the "insider trading" of what's trending. They crea ...
- What You Should Know About Gen Z And Branded Video
Video Insider, Mallory Russell - Thursday, August 14, 2014
Marketers are starting to look ahead to Generation Z, a young generati ...
- Older Generations Warming Up To Mobile Local Search
SearchBlog, Laurie Sullivan - Tuesday, April 15, 2014
Some 47% of consumers searched for local restaurants on a mobile devi ...
- Facebook Growth Stalls Among Young Adults
The Social Graf, Erik Sass - Monday, December 30, 2013
All the rumors, hunches, and anecdotal evidence got some confirmation this wee ...
- NASCAR Hires Kenny Mitchell For Marketing Post
Raw, Karl Greenberg - Monday, November 18, 2013
NASCAR has hired former Dew Tour executive Kenny Mitchell to be managi ...
- Observations On Generation Z
Engage:Hispanics, Juan Aceves - Thursday, October 31, 2013
When I ask my son what nationality he thinks he is, h ...
- Discovery Network Launches Video Network Aimed At Young Men
Around the Net In Media, Phyllis Fine - Thursday, May 23, 2013
Discovery Network is looking to snare a young, male-centric audience online wi ...
- Maroon 5 Front Man Launches A Fragrance
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
"Maroon 5" lead singer Adam Levine has launched a perfume. It's ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about i ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- 5 Things You Need To Know About The Next Generation of Consumers
Engage:Millennials, David Young - Friday, June 22, 2012
Each summer we hire a large group of interns from all ov ...
- Gen Z Worries About Money
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
The financial habits of people aged 13 to 22 are the top ...