- Google Takes A Closer Look Inside Ads As 2025 Approaches
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
Driving performance with AI to improve optimization, reporting and insights has beco ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%
MediaDailyNews, Laurie Sullivan - Tuesday, November 19, 2024
Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV Ad
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2024
Developers at CTV tech company Wurl, an AppLovin company, have figured o ...
- TikTok Makes AI-Powered Creative Studio Available To All Marketers
MediaDailyNews, Colin Kirkland - Friday, November 15, 2024
TikTok 's "Symphony Creative Studio" is an automated video-generation tool that ...
- YouTube Liaison Opens Up About The Algorithm
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2024
How the algorithm works has been a secret at Google, but n ...
- Perplexity Begins Testing AI Engine Sponsored Ads With Major Brands
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
U.S. users should begin seeing sponsored responses to queries this week. Who ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Dow Jones Creates Factiva Smart Summary, AI-Based Research Tool
Publishers Daily, Ray Schultz - Wednesday, November 13, 2024
The new service will safeguard the rights of publishers, Dow Jones s ...
- 37% Of Gen X Make Purchases From Ads, Study Shows
MediaDailyNews, Laurie Sullivan - Tuesday, November 12, 2024
Gen X and Baby Boomer generations are most receptive to digital a ...
- Two Search Engines Create One To Take On Google
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2024
Two search engines known in Europe for their individuality announced Tuesday th ...
- Take The Best, Leave The Rest: LLM Firms Steal High-Quality Content Only
Publishing Insider, Ray Schultz - Tuesday, November 12, 2024
LLM training sets are disproportionately composed of high-quality content,' Ziff Davis repo ...
- Google News Exec Heading Publisher Relationships Resigns
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
Shailesh Prakash, vice president and general manager for Google News, has resigne ...
- X Tests Grok AI Chatbot With Free Users
MediaDailyNews, Colin Kirkland - Monday, November 11, 2024
According to a recent post, a new, limited version of the progr ...
- Google Tests Conversational Search From Multiple Inputs In App
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
Google is testing the ability to have a conversation with its sear ...
- Who Doesn't Love Gen AI? Parents, That's Who
Mediapsssst, Richard Whitman - Friday, November 8, 2024
A survey from Stagwell's Harris Poll found that nearly 80% of paren ...
- Google Ads Trigger Different AI Overviews Intent Patterns
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
The larger the AI Overviews, the more opportunities to serve ads, accordi ...
- AI Good And Bad: The Threats And Opportunities
Email Insider, Ray Schultz - Thursday, November 7, 2024
A high percentage of firms now say cybersecurity risks are affecting the ...
- Future Of AI Performance Ads Seen In Humanoids
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2024
Adaptive learning has been around for years, and is now being us ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is Real
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 6, 2024
An advanced version of Gemini AI will power Project Jarvis, built ...
- Microsoft Leaves Signs It Could Rebrand AI Copilot To Windows Intelligence
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Like Apple, which uses "intelligence" to describe its AI tools, Microsoft cou ...
- Code And Theory Unveils AI-Driven 'Anticipatory' Graphics Tool
MAD, Steve McClellan - Thursday, October 31, 2024
In beta on RealClearPolling, The tool absorbs what a reader is viewi ...
- Google Gemini AI Turning Maps, Waze Into Recommendations Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Google's generative AI model Gemini will turn Google Maps into a recommendatio ...
- OpenAI Turns On SearchGPT After Microsoft Allowed Investments To Impact Profits
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
ChatGPT is officially an AI-powered web search engine. The company is enabli ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Google AI Advancements Start To Generate Payback
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 30, 2024
Google DeepMind on Wednesday detailed two speech-generation technologies that allow advertisers ...
- Reuters Signs Content Agreement With Meta
Publishers Daily, Ray Schultz - Tuesday, October 29, 2024
Meta can use Reuters material to answer questions. ...
- 2025 Revisionism: B2B Marketers Will Pull Back On GenAI, Forrester Says
Email Insider, Ray Schultz - Tuesday, October 29, 2024
The focus will shift to the bottom line as B2B leaders foc ...
- Google Autonomous AI Agent Could Make APIs Less Relevant
Media 3.0, Laurie Sullivan - Tuesday, October 29, 2024
Microsoft and Salesforce recently announced AI agents and now Google will jo ...
- Apple Intelligence Launches With Update To Its Operating System
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Apple Intelligence launched Monday for iPhones, iPads, and Macs - available throu ...