- Google Introduces Absolute Top Impression Share Metric
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2017
The product status report and absolute top impression share aim to identi ...
- Fired ThinkTank Scholar Launches Website Criticizing Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
The Open Markets team created The Citizens Against Monopoly's website posts wi ...
- Google To Test Creating Ad Variations For Advertisers In AdWords Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 31, 2017
Google is preparing to run tests in which its platform will crea ...
- Google Assistant Coming To More Third-Party Hardware
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
Google announced on Wednesday that its Assistant will soon become available throu ...
- To Optimize Or Not? Google Updates AdWords Ad Rotation Settings
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 30, 2017
With Google's AdWords update, two options become available in September: Optimize, whi ...
- Google Agrees To Change Shopping Search Practices In Europe
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, August 30, 2017
In response to demands by the European Union, Google has agreed ...
- The Ad Industry Is Stuck In The 'Oops' Syndrome
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 30, 2017
Will Google create a fund to cover the declining reputation of ...
- 45 Billion Connected Devices Projected
Connected Thinking, Chuck Martin - Monday, August 28, 2017
The number of Internet-connected devices is nowhere near its ceiling. There alrea ...
- Amazon Gains Offline, Online Data Through Prime Memberships
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2017
Another data war is emerging, centered on voice-activated conversation user interfaces th ...
- Google Chrome To Allow Users To Mute Video Ads
Digital News Daily, Laurie Sullivan - Monday, August 28, 2017
"This will give you more control about which website is allowed ...
- Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguards
Digital News Daily, Laurie Sullivan - Monday, August 28, 2017
Google reportedly said it will begin issuing refunds to advertisers, but ...
- Most Expensive Keywords In The U.S.
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 29, 2017
WordStream analyzed some of the most "super competitive" words running in Goog ...
- Google Taking 'Depression' Searches Seriously
Around the Net In Digital, Gavin O'Malley - Friday, August 25, 2017
Google will offer a medically validated, anonymous screening questionnaire for clinical depressi ...
- Google's Tight Rope: From Harmony To Dissent And Back Again
Marketing Daily, James Bailey - Monday, August 28, 2017
Companies, just like people, have to grow up. ...
- Google Home Adds Spotify Service
Around the Net in IoT, Chuck Martin - Friday, August 25, 2017
Google keeps pushing its smart home device forward. Now Google Home n ...
- Google, Walmart Enter Commerce Pact
Around the Net In Digital, Gavin O'Malley - Wednesday, August 23, 2017
Walmart shoppers will soon be able to place their orders using Google&rsquo ...
- Appeals Court Approves Google's $8.5 Million Data Leak Settlement
Digital News Daily, Wendy Davis - Wednesday, August 23, 2017
An appellate court has upheld Google's $8.5 million settlement of a lawsu ...
- Amazon, Walmart Give A Lift To Marketers Optimizing For Non-Branded Search Terms
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2017
Brand marketers who understand how consumers search for their products on marketplac ...
- Walmart, Google Speak With One Voice In Battle With Amazon
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 23, 2017
Walmart and Google are putting their best features forward to take ...
- Google Works On News Subs, Facebook Bows Publisher Logos
Publishing Insider, Erik Sass - Wednesday, August 23, 2017
Google is working on an online news subscription service that will all ...
- Google Machine Learning Changes Requirements To Rank Higher In Search Results
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 22, 2017
Marketers can no longer rely solely on general search and content optimizati ...
- Supreme Court Urged To Decide Whether Google Can Keep Trademark
Digital News Daily, Wendy Davis - Friday, August 18, 2017
Two entrepreneurs are asking the Supreme Court to decide whether Google shou ...
- Google Buys 'Computer Vision' Startup
Around the Net In Digital, Gavin O'Malley - Thursday, August 17, 2017
Google just bought AIMatter, which, as TechCrunch notes, “has built both a neur ...
- Judge Rejects AT&T's Challenge To Louisville Law That Boosts Google Fiber
Digital News Daily, Wendy Davis - Thursday, August 17, 2017
A federal judge has rejected AT&T's challenge to a Louisville, Kentucky l ...
- Google Gives 'G Suite' A Boost
Around the Net In Digital, Gavin O'Malley - Wednesday, August 16, 2017
Google is adding some new features to its G Suite service, includi ...
- Industry Vets Build A Search Engine On Blockchain To Displace Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2017
Users will be paid in tokens by brands and companies each ti ...
- A Look Inside Google's Open Culture
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 16, 2017
The fired engineer James Damore seems to have given the world ...
- BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 16, 2017
Consumers can now buy auto parts online and take them to ...
- GoDaddy, Google Boot 'Daily Stormer'
Publishing Insider, Erik Sass - Wednesday, August 16, 2017
Attention is now turning to standalone Web sites on the Internet ...
- Listening To Audio Content Leads Smart Speaker Usage
Connected Thinking, Chuck Martin - Monday, August 14, 2017
Smart speakers can be used for a number of things, but n ...