- Whole Foods Cracks Down On Greenwashers
Marketing Daily, Sarah Mahoney - Thursday, June 17, 2010
The Organic Consumers Association, an environmental watchdog group, says Whole Foods Mark ...
- Dove Links With MLB Figures For Videos, Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2010
Dove Men+Care has enlisted Major League Baseball personalities for online videos a ...
- New Burt's Bees Products To Hit Target Shelves
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
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- Big Cats Obsess Over Calvin Klein's 'Obsession for Men'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
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- Gillette Fusion ProGlide Launches, Grooming Products To Follow
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
Yesterday's launch of the high-end Fusion ProGlide razor is a key pa ...
- Noxzema 'Comes Clean' With New Look, Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
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- Walmart Is Testing A 'Virtual Mirror'
Marketing Daily, - Tuesday, May 25, 2010
Wal-Mart is reportedly testing a cosmetics system called the Wal-Mart virtual mirro ...
- Lane Bryant Rattles Skeletons In Victoria's Closet
Marketing Daily, Sarah Mahoney - Tuesday, May 25, 2010
Still milking the media buzz created when Fox and ABC initially refus ...
- Almay Names Kate Hudson Global Brand Ambassador
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
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- Estee Lauder Targets Younger Demo By Buying Smashbox Beauty
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
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- Revlon Taps Kate Hudson For Its Almay Brand
Marketing Daily, - Thursday, May 13, 2010
Her first print and TV campaign is scheduled to break later th ...
- P&G Turns To Infomercial For Olay Pro-X
Marketing Daily, - Friday, May 7, 2010
Women's Wear Daily reports that Procter & Gamble Co. has created ...
- Tweens Using More Cosmetics; Teens, Young Women Using Less
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Tween girls -- those aged 8 to 12 -- represent an opportuni ...
- Who Uses Hand/Body Cream?
Marketing Daily, - Wednesday, May 5, 2010
Top 10 DMAs in which reside adults who used hand and bo ...
- Proactiv Launches An Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
If you've ever had a teen with a burgeoning pimple, you kn ...
- Taylor Swift Signs P&G Deal For CoverGirl Luxury Line Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
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- Philips Norelco Launches 'Deforest Yourself'
Marketing Daily, - Saturday, May 1, 2010
In celebration of Arbor Day, Philips Norelco has launched a "Deforest Yoursel ...
- HSN, Blige Team To Promote Her 'Life'
MediaDailyNews, - Friday, April 30, 2010
Interactive multichannel retailer HSN has teamed with singer Mary J. Blige a ...
- Boomer Women Love Their Beauty Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 28, 2010
While the recession may have taught many women the delicate art ...
- Sports B.O. Is The Sweet Smell Of Success
Marketing: Sports, Barry Janoff - Tuesday, April 27, 2010
The men's grooming category has long been dominated by shaving cream a ...
- Gillette To Sponsor Nascar Sprint Cup Series
MediaDailyNews, - Friday, April 23, 2010
Gillette will sponsor the Nascar Sprint Cup Series race at Pocono Racew ...
- Q&A: Nivea's Marketing Strategy Is More Than Skin Deep
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Nicolas Maurer, vp-marketing for Beiersdorf, chats with Barry Janoff about how Niv ...
- P&G's Pantene Plans Reality TV-Style Ad
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
Pantene's reality TV-style campaign will center on a real person, chosen throu ...
- L'Oréal USA Shutters Shu Uemura Cosmetics
Marketing Daily, - Wednesday, March 31, 2010
The high-end brand is best known for the almost cult-like following ...
- Mass Drugstores Offering High End Services, Cosmetics
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
Mass-market drugstores such as CVS Pharmacy, Wal-Mart and Duane Reade Stores a ...
- Sales Of High-End Beauty Products Down 6%
Marketing Daily, - Wednesday, March 24, 2010
It's no secret that luxury items suffered in 2009, but results lo ...
- Q&A: Perfect Time For Manly Men Products?
Marketing Daily, Sarah Mahoney - Wednesday, March 24, 2010
So far, the new product is sold in Meijers, the Midwestern groce ...
- Kroger Launches Exclusive Beauty Care Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
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- Unilever's Degree Targets The 'Wild' In Men
Marketing Daily, Aaron Baar - Tuesday, March 16, 2010
To attract the men, the Unilever brand has partnered with the Discove ...
- Avon Greens Up Its Pink, Unveils Tree Effort
Marketing Daily, Sarah Mahoney - Tuesday, March 16, 2010
"Like all companies getting involved in environmental efforts at this stage ...