- Tracee Ellis Ross Wants Women To Love Their Hair
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 9, 2023
Actor turned entrepreneur Tracee Ellis Ross founded Pattern Beauty, a Black-owned, Black-centered hairca ...
- Sephora, Selena Gomez In Mental-Health Celebration
Marketing Daily, Sarah Mahoney - Thursday, October 5, 2023
The Gomez-backed Rare Beauty line is donating 100% of sales to recogni ...
- Nail Polish AND Hard Seltzer? Weird, Yet Natural Collab
Marketing Daily, Danielle Oster - Thursday, October 5, 2023
When the seltzer brand is White Claw, a Nails.INC polish set inspir ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Monday, October 2, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- High-Flying E.L.F. Brings Back A Dreamy Jennifer Coolidge
Marketing Daily, Sarah Mahoney - Thursday, September 28, 2023
After its breakout success with Coolidge for the Super Bowl, the beau ...
- Ulta Tackles America's Joy Deficit
Marketing Daily, Sarah Mahoney - Tuesday, September 26, 2023
Citing new research on the obstacles to happiness, the retailer wants ...
- Sephora Names New North American Leadership
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 18, 2023
Sephora has named Artemis Patrick, a 17-year veteran at the company, to lead i ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- SheaMoisture's New 'Black Men Love' Targets Growing Awareness Of Self-Care
Marketing Daily, Sarah Mahoney - Wednesday, September 13, 2023
With digital content, pop-ups, affirmations and wellness events, the haircare company ...
- Ulta Rises, As Beauty Spending Remains Strong
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 1, 2023
The retailer notched gains in every major product category. ...
- Dove Celebrates Armpits In NYC Transit Push
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
The beauty brand is launching a new "Real Beauty" message in t ...
- Marc Jacobs Beauty Plans Return
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 24, 2023
Marc Jacobs fans can rejoice. "Coty is preparing to relaunch the designer&rsquo ...
- Murad's First OOH Ads Go Beyond The 'Ordinary'
Marketing Daily, Les Luchter - Wednesday, August 23, 2023
Making a big impression, Murad has put up a digital wraparound ...
- Hey, Beauty Brands: Only 31% Of The World Likes Mirrors
Marketing Daily, Sarah Mahoney - Wednesday, August 23, 2023
The beauty biz spends boatloads on AR experiences to help customers imagi ...
- Optimism Aging: RoC Skincare, Sarah Jessica Parker Expand Partnership
Marketing Daily, Sarah Mahoney - Tuesday, August 8, 2023
The drugstore brand is expanding its Look Forward Project to reach te ...
- Red-Hot E.L.F. Leads Beauty Biz With 76% Jump In Sales
Marketing Daily, Sarah Mahoney - Saturday, August 5, 2023
The popular budget brand just notched its 18th consecutive quarter of sal ...
- Midol Gets Honest About Menstruation In New 'Comfort' Push
MAD, Fern Siegel - Wednesday, August 2, 2023
The cross-platform campaign from MullenLowe U.S. focuses on how women feel abo ...
- Burberry Taps Emma Mackey For New Goddess Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
Emma Mackey may play a Nobel-winning physicist in "Barbie." But she's leadi ...
- Billie Introduces The Game Young Women Can Never Win
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
With "No Worries If Not," the D2C razor brand launches a boa ...
- L'Oreal Names Kendall Jenner Global Brand Ambassador
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 28, 2023
In an effort aimed squarely at attracting younger customers, L’Oréal Paris h ...
- Leveraging ASMR to Fill the Sensory Gap
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
For a brand whose products include 100% silk sleepwear and aromatherapy th ...
- Ulta Beauty Pulls Higher Conversion Rate With Less Manual Effort In Campaign
Email Marketing Daily, Ray Schultz - Friday, July 28, 2023
Beauty brand Ulta has improved its email performance, working with Movable ...
- OMG Buys Two Brazilian Agencies, Outpromo and Global Shopper
MAD, Steve McClellan - Thursday, July 27, 2023
Outpromo has worked with Omnicom agencies in Brazil since 2014 and shar ...
- For Teens, Thinx Talks The 'New' Language Of Periods
D2C Insider, Sarah Mahoney - Monday, July 24, 2023
As it expands into more physical stores, the period underwear brand ...
- Brands Head To Barbieland
Marketing Daily, Danielle Oster - Sunday, July 23, 2023
Brands from Aldo to Zara are getting in on the glitz ...
- Kenvue Comes Out Swinging And Alone -- Though Still Tied To J&J
Marketing Daily - Top of the News, Les Luchter - Thursday, July 20, 2023
CEO Thibaut Mongon touted the newly spun-off Kenvue as "the largest pure-pl ...
- Visa Dives Deep Into Creator Economy
Performance Marketing Insider, Laurie Sullivan - Thursday, July 20, 2023
With a TikTok page that highlights cinematography and black culture, Kennedy @whok ...
- L'Oreal Adds Kendall Jenner As Ambassador
Marketing Daily, Sarah Mahoney - Tuesday, July 18, 2023
Move over, Helen Mirren and Eva Longoria. L'Oreal Paris is adding Kenda ...
- Body Shop, Google, Paramount Gear Up For Gen Z Voter Drives
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
A common reason Gen Z doesn't vote? They don't know how. Bran ...
- From Awkward To Hilarious: Secret's Comic Tackles Sweat, Odor Taboos
Marketing Daily, Sarah Mahoney - Friday, July 7, 2023
The deodorant brand is kicking off a multi-phased marketing campaign, hoping wom ...